IPGA Ltd (ASX: IPP), the owner of Asia’s No. 1 network of property portal sites under the iProperty brand, today announced that it has agreed to acquire PT Web Marketing, owner and operator of Indonesia’s largest property portal www.rumah123.com. Simultaneously IPGA Ltd has also agreed to acquire the number three ranked property portal in Indonesia, www.rumahdanproperti.com.
Rumah123.com is Indonesia’s largest and most established property portal. Based in Jakarta and with a staff of more than 50, rumah123.com is the only Indonesian property portal to have successfully rolled out a paid advertising model with more than 1,200 real estate agents purchasing a monthly subscription and another 4,000 agents in the database. In addition rumah123.com also generates revenue from property developers and display advertisers. The website contains more than 50,000 listings (within the last quarter) and is visited each month by 160,000 unique browsers*.
Rumahdanproperti.com is the number 3 ranked portal in Indonesia. It has an additional 2,200 agents, 15,000 property listings and an additional audience of 100,000 unique visitors per month*.
Shaun Di Gregorio, the CEO of IPGA, commented: “Following our success in Malaysia, Singapore and Hong Kong, we identified Indonesia as a natural growth market for the business. Research shows that Indonesia is undergoing strong economic growth and there is now more than US$100 million per annum being spent on property advertising and a rapidly growing Internet audience of more than 30 million.”
“To ensure the best chance for long term value creation, we simultaneously targeted acquiring the clear market leader in rumah123.com and the #3 player, rumahdanproperti.com. Together this provides a clear leadership position similar to the one we enjoy in the rapidly growing Malaysian market,” continued Di Gregorio.
“We will consolidate the operations of the two sites while providing agents, property developers and display advertisers with unparalleded access to the largest audience of property hunters in Indonesia. Additionally consumers will will have access to the largest range of listings in Indonesia. Combined with our market leading sites in Malaysia, Singapore and Hong Kong and our investments in India and the Phillipines, IPGA continues to lead the way as Asia’s number 1 network of property portals” commented Di Gregorio
IPGA Ltd has agreed to acquire PT Web Marketing for AUD1.0 million in cash and, subject to shareholder approval, 7.0 million shares in IPGA Ltd upon completion. IPGA will acquire ‘rumahdanproperti.com’ for AUD300K in cash upon completion and an additional AUD200K in cash within twelve months of completion based upon certain performance criteria being met. Completion for both acquisitions is targeted to occur by June 30th, 2011.
*Source: Google Analytics



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20 May
Why Did Mah Bow Tan Retire?
Did Minister for National Development Mah Bow Tan relinquish his role to appease dissatisfaction with rising housing prices?
The increasing cost of housing has been a much-debated topic of late. The policy by the People’s Action Party (PAP) to make housing not just a living space, but also an asset, came under fire from opposition parties. Following a tough fight for the hearts and votes of Singaporeans in the General Elections earlier this month, PAP emerged victorious; the mandate, though waning, remained strong. Yet Prime Minister Lee Hsien Loong announced a Cabinet reshuffle on Wednesday that sees Mah and two others voluntarily resigning from their posts. Why then did Mah, together with Minister for National Security Wong Kan Seng and Transport Minister Raymond Lim, step down?
(What will Minister for National Development Mah Bow Tan’s retirement mean to housing policies? Image courtesy of Eugene Tang and Singaporesights.com)
One possible explanation is that PAP wants to show disgruntled Singaporeans that the Government pays attention to their needs. In a survey conducted by Reach prior to the elections, around two-thirds of respondents expressed concern over the cost of living in Singapore, while half found public housing unaffordable. Measures implemented by the Government to cool the property market managed to slow demand, but prices remain high and lower-income households still find it difficult to keep up with living costs. As such, Mah’s retirement may be the consequence of the perceived inability of the ministry under his leadership to produce affordable housing. Former nominated MP Zulkifli Baharuddin has observed a pattern of less popular ministers with lower vote percentages retiring. “If you look at the three, they have some of the lower percentages. PM Lee is really making ministers accountable” he told The Straits Times. Mah’s departure could also signify an end to a dated governing style and – together with PAP’s new batch of office holders – herald a move towards a more engaging approach to governance.
Meanwhile, former Minister for Health Khaw Boon Wan has inherited Mah’s role as Minister for National Development. The million-dollar question now is what this Cabinet reshuffling will translate to in terms of housing policies. It seems likely that new policies – partially stemming from pressure by the six Workers’ Party members seated in Parliament, who have promised strides towards affordable housing – will be implemented to either lower housing prices significantly, or make it such that struggling families can afford them.
One possible solution is to raise the income ceiling for families buying directly from HDB. Currently, families who earn more than $8,000 are unable to purchase direct from HDB, while those earning between $8-10,000 can only purchase DBSS flats. The ‘sandwich class’ – those with slightly higher incomes unable to purchase direct from HDB or qualify for direct loans from the government – would thus qualify for HDB units and avoid unnecessary loans and debts.
Whether these policies will be introduced, and what such changes will mean to the property market in Singapore remains to be seen. What is clear is that affordable housing has become a, perhaps the most, important domestic issue facing Singaporeans today.