Passing the midway point of the year is always a psychological achievement. For the iProperty Group, it presented its own set of milestones, from the expansion of our business growth to Indonesia, to getting investments valued at A$8.9 million from the No. 1 property portal in France to establishing new partnerships that will in turn generate more leads for you. The start of 2011 has been nothing short of exceptional.
How has it been for Singapore? Well, I will let the numbers do the talking on how well the start of the first 6 months of 2011 was in comparison to the same period last year:
- 139% increase in number of monthly unique visitors to our website
- 61% increase in listings
- 38% increase in consumer subscribers to monthly eNewsletters
Now wouldn’t you say it was an EXCEPTIONAL start too!
Aside from that, I am pleased to say that the iProperty family is rapidly growing. As such, we have recently changed our name from IPGA Ltd to now be officially known as the iProperty Group. This change reflects the growth of our company and better represents where we are at today and more importantly, where we want to be tomorrow.
Since our humble beginning in 2003, iProperty.com has become Asia’s leading network of property websites providing the most comprehensive platform for property agents, buyers, renters and investors. It has also established itself as a channel for Property Agents and property developers to reach their target audience in a more cost effective and convenient way.
Why the change of name? Simple, it is because we wanted to standardize the usage of our brand name in all the countries we operate in. We want ‘iProperty’ to be the name that property investors remember when they look for properties. We want to be the name that agents remember when looking for an avenue to generate leads for their listings. We want to be the name that is synonymous with ‘all things property’ and be the leading No.1 property website in all the countries we operate in.
And how do we do ensure that we achieve this? By continuously delivering on our brand promise to create exceptional online property media products that are loved by customers, respected by clients and feared by competitors.
Here’s to a better record breaking 2nd half of 2011.
Have a great week ahead!