Human traffic can make or break a business. Location comes first. A new mall is attracting big crowds in Clementi. With 40 floors of new HDB residents moving in within the next few weeks, footfall of up to 50,000 patrons daily is expected.
Clementi Mall is attracting daily foot traffic of nearly 49,000 just weeks after the shops opened.
The mall’s owner and operator, CM Domain, said it has attracted high interest among nearby residents. It added that tertiary students from the neighbouring educational institutes make up a significant portion of daily foot traffic.
Clementi Mall is owned by CM Domain
All of the 191,000 sq ft earmarked for retail have been leased, with food and beverage operations comprising 26 per cent of the space. The mall has six anchor tenants including Popular Bookstore, NTUC Foodfare foodcourt and Best Denki.
Tenants began moving in at the start of the year, and now more than 95 per cent of the outlets are open.
Six storeys – five above ground and one basement level – have been set aside for retail.
Two retailers – Hong Kong clothing chain Samuel and Kevin, and ice-cream franchise Baskin-Robbins – are making a re-entry into the Singapore market after an absence and have set up outlets at Clementi Mall.
The complex – a project that integrates two blocks of 40-storey Housing Board flats with retail outlets – will get even busier once all residents move into the more than 300 three- and four-room homes.
The units, which occupy the eighth to 40th floors, expect their temporary occupancy permits in a few weeks.
HDB Flats near Clementi MRT Station. Image courtesy of HDB.
Public transport is close by. The Clementi Bus Interchange, which is slated for completion in the middle of next year, will be directly connected to the first level of the mall.
A bridge on the third storey links the mall to Clementi MRT station.
The mall also houses several community facilities, including the West Coast Town Council office on Level 2 and the Clementi Public Library on Level 5.
The complex in Commonwealth Avenue West was designed and built by the HDB. Its housing component will be managed by the estate’s town council.
The retail segment of the project has been sold to CM Domain, a joint venture between NTUC FairPrice, NTUC Income and Times Properties, a unit of Singapore Press Holdings (SPH).
CM Domain chairman and SPH chief financial officer Tony Mallek hopes Clementi Mall will replicate the success of Paragon Shopping Centre.
While unable to comment on rental figures, the mall’s management said that rental is comparable with other suburban malls that are connected to a MRT station.
It is estimated that the mall would experience traffic flow of some 50,000 patrons daily
Clementi Mall will officially open on May 21.
Source: The Straits Times © Singapore Press Holdings Ltd. Reprinted with permission.
Editor’s Commentary:
As the population grows, the number of people frequenting suburban malls have increased. Perhaps its worth moving out of prime shopping areas and setting up shop here where competition within industries is lower and foot traffic, considerably higher.
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