Is Singapore a city where long queues are the norm? It certainly seems so at the Bedok Residences launch over the weekend. However it was revealed that many were actually queuing in place of agents or buyers. Is demand as high as it seems, especially with the high prices of units at $1,3000 psf? Is there a reason property agents are standing in line?
Hundreds of people braved the rain and scorching heat yesterday to queue for the upcoming Bedok Residences project, but many claimed they were either acting for agents or being paid to stand in line by genuine buyers. The line started forming on Sunday night and numbered a few hundred by 7pm yesterday. The CapitaLand project will be launched tomorrow. Plastic bags and rubbish were strewn across the entrance of the showroom as the crowd settled in for the long wait at the show-flat near Bedok MRT station. A CapitaLand spokesman said each person in the line is assigned a number that entitles him to pick a unit.
It was not clear why the potential buyers, having obtained a queue number, had to remain behind instead of being allowed to return on the day of the launch. Some market watchers reckoned this to be a marketing ploy, as the sight of a big turnout might help drum up interest among buyers at a time of flagging interest in the residential market due to the global uncertainty.
While the project is centrally sited near the Bedok bus interchange, the pricing is unlikely to be a top draw. Although no firm details have been released, prices are expected to hover around $1,300 per sq ft (psf), valuing a 517 sq ft one-bedroom unit at $723,000. In contrast, several new projects – including A Treasure Trove in Punggol – have sold well in recent months, with analysts pointing to their average price of about $870 psf as a key attraction.
Bedok Residences comprises 583 units of one-, study plus one-, two-, three- and four-bedroom units, and penthouses. The 15-storey project will be built above a retail development and is due for completion in 2015. It is unclear how many in the queue are really buyers looking to secure a flat in the 99-year leasehold project. Since the last cooling measures were implemented in January, no major project has been an instant sell-out.
And Bedok Residences is unlikely to buck the trend, analysts noted. Many people in the queue The Straits Times spoke to were property agents, or students and retirees who said they were being paid by agents to stay in line. Asked if they were there to buy, a group of women shook their heads and pointed to a property agent’s name card.

Bedok Residences is situated in a prime location, near public transport, shopping malls and other amenities.
A potential buyer, Mr Lim K.T., said he was interested in the place as his in-laws lived nearby, but added that some of his friends who had come with him had decided against buying when they saw how disorganised the situation was. There was no clear instruction on where to queue and many people pushed in. Some analysts were taken aback at the turnout, given the unstable economic outlook. Guessing at a reason for the crowd, Mr Colin Tan, head of research at Chesterton Suntec International, said the resale market has been slow, so agents may be focusing on developer sales.
Analysts said that the indicative selling price of $1,150 to $1,400 per square foot (psf) at CapitaLand’s newest condominium, Bedok Residences, is higher than expected – but they still expect a strong launch performance. OCBC Investment Research analyst Eli Lee, who visited the showflat on Monday afternoon, checked with three agents and found that they will only hire a replacement to wait in line if his team committed to buy and submitted cheques. ’From these data-points, we judge that there is robust demand for the launch and expect a strong sales performance in terms of both units sold and average selling prices later this week,’ Mr Lee said.
Kim Eng Research also noted that the lack of condominium supply in Bedok Town Centre probably allows the project to set a higher price. The 99-year-leasehold, 583-unit Bedok Residences is part of an integrated development comprising homes, a shopping mall and a transportation hub linked to Bedok MRT station. ‘Demand for such integrated projects is expected to be strong as they provide convenient access to key transport nodes and retail outlets, not to mention their limited quantity. After all, there are only so many MRT stations in Singapore,’ said Kim Eng’s analysts in a fresh note.
Take-up could also be boosted by foreign purchasers, said Ku Swee Yong, chief executive of International Property Advisor. ‘There is likely to be a fair amount of foreign interest in this project, and around 20-30 per cent of the units could be bought by non-Singaporeans,’ he said. CapitaLand decided to forgo the traditional balloting system (which is largely based on chance) and instead opt for the queue system for Bedok Residences, so that selection and purchases can be done on ‘fairer, first-come first-serve basis’, said ERA.
The property firm added that many people in the queue outside the project’s showflat are paid to stand in line by agents who represent potential buyers with keen interest in the property. ‘We expect most of the queuers to be students and retirees as most of the interested buyers are working adults holding full-time employment and therefore are unable to take leave from work to be in the physical queue themselves,’ ERA said. ‘Similarly, the agents themselves are unable to join in the physical queue as they will have appointments, such as HDB appointments and viewings to attend to.’ Some of the agents also have more than one customer keen to purchase a unit, in the project, ERA added.
Source: The Straits Times © Singapore Press Holdings Ltd. Reprinted with permission.
Editor’s Commentary:
Are property buyers giving a final year-end push to sales volume or are they still waiting for more options to fall on their plate?




























3 Jan
Looking back on 2011: Key Property Highlights of the Year
As we ring in the New Year, iProperty.com takes a look back to remind you of the highlights of the real estate market over the last 12 action-packed months:
1. Cooling Measures 2011
The additional cooling measures introduced by MND (Ministry of National Development) was by far the most talked-about topics within the property industry this year. These included the increase of seller stamp duty rates to 4 to 16% for residential properties sold within four years of purchase, as well as the lowering of LTV (Loan-to-Value) limits from 70% to 60% per cent for buyers financing two or more properties.
In November 2011, MND also shocked the market by announcing the increase in Additional Buyer’s Stamp Duty of 10% for foreigners purchasing private residential property.
2. Relief for The Middle-Class Masses
Those in the “sandwiched middle-class” had much to rejoice about this year, when MND announced that the income ceiling for buyers of HDB flats would be raised from $8,000 to $10,000, and from $10,000 to $12,000 for buyers of ECs (Executive Condominiums).
Other measures included the release of large numbers of BTO (Build-To-Order) flats, accompanied by a SBF (Sale of Balance Flats) exercise in September earlier this year.
3. En-Bloc Schemes a Plenty
Rochor Centre, Redhill Close, East Coast Road and Clementi Avenue 5 were all examples of the areas which were ear-marked for SERS (Selective En bloc Redevelopment Scheme) this year. While the sentiment of residents affected was mixed, a good many were most concerned about compensation and replacement programs – with some even writing some (very public) letters to voice their unhappiness, contributing to the extensive media coverage on this topic.
4. DBSS Sticker-Shock
While high property prices in Singapore are nothing new, the price tag of $880,000 for a unit at Centrale 8, a DBSS (Design, Build & Sell) project in Tampines proved too much even for the locals to swallow.
Very quickly, petitions from the public led to MND stepping in to freeze all land sales under the DBSS program. However, prices of Centrale 8 were eventually lowered, and DBSS sales soon continued into the year, with projects such as Lake Vista @ Yuan Ching, the first DBSS project in western Singapore, launched at more affordable prices, from S$360,500 for the smallest unit to S$680,400 for the largest flat.
5. ECs: the Hot Property of 2011
ECs were in high demand in 2011, with notable launches including the Arc at Tampines –which commanded higher average PSFs as compared to Belysa, the previous EC launch in Pasir Ris earlier in the year.
ECs particularly appealed to home-buyers whose income was below the revised ceiling of $12,000, and who wanted accessibility to condo facilities such as 24-hour security, a swimming pool and tennis courts.
6. Record-Breaking PSFs
Developers certainly had reason to pop out the champagne at their annual company dinners this year. Earlier this month, more 80% of the freehold Charlton Residences was sold, even before its official launch. New benchmark prices were also set at the preview of Thomson Grand in Upper Thomson, with PSFs for apartments topping a jaw-dropping $1,600 psf. EC developers also had much to celebrate this year, as mass-market EC projects like Blossom Residences enjoyed strong consumer demand during the first weeks of their launch.