iProperty Group Prepares for an Enormous 2013

In just a month we will welcome December and then we will bid farewell to 2012 and usher in 2013! It has certainly been an exciting journey for the iProperty Group. We had record breaking months, hit new targets, launched highly successful innovative products and garnered tremendous success across markets we operate in.

In an effort to ensure that we continue to gain momentum and attain the success we desire in 2013, we are reevaluating what we do to identify areas in which we can improve. We have been putting in the hours and looking at ways on how we can deliver the best experiences for our consumers and customers.

To achieve this, we are asking ourselves – How do we work together as a team? How can we make our consumers and customers experience unforgettable? How can we further increase the leads for our customers? How can we improvise our products and services? What next highly innovative products can we launch?

I find that planning for the year is similar to organizing a race. There is the management of resources, identifying the ideal roadmap, setting the right direction and pace. No matter the terrain or obstacle we face, the need to remain committed towards achieving the goal is of utmost priority. In order for us to achieve that, we need to move out from our comfort zone and find inspiration to reach greater goals. We are aiming to do things smarter and right the first time.

We want 2013 to be better than 2012, a success than can be triumphantly enjoyed by every employee, consumer, customer and partner. We are shifting gears and ready to embrace 2013 head on. It’s going to be an enormous year for the iProperty Group!

Are you ready?

Have a great week!

It’s October already!

The last 10 months of the year have been interesting for the iProperty Group.  We have another two months to go before we bid farewell to 2012 and usher in 2013. As per our core values, we take responsibility and are accountable for our actions and as such, it is crucial that we achieve the goals that we set at the beginning of the year.

As we are on the right trajectory, it is vital that that we keep the momentum going to ensure that we finish the year with a bang.

Here’s a brief overview of what’s been happening across our four core markets:


It was another significant milestone for iProperty.com Malaysia. The team has successfully reached the 1.2 million unique visitor mark, further accelerating our growth and market presence in Malaysia. Kudos to the team on achieving such tremendous success!

I would also like to take this opportunity to thank all of you, our most valued consumers and customers, for making us your trusted and preferred property portal that you turn to in a bid to find your dream home or next property investments. Without you, this could not have been possible. So, from the team here, THANK YOU! We look forward to being your trusted property portal for many years to come.

This month also, we will be organizing our very first iProperty.com Real Deal Expo in Johor. Held from the 19th to the 21st of October at the KSL City, the expo is set to bring Johorians the best property deals under one roof. So, if you are in Johor on those dates, please take this as a personal invitation to join us for the EXPO.

We hope to see you there.


Our ‘Rebutan Rumah Gratis’ campaign which was recently concluded has been nominated by Indonesia’s Top E-Commerce (ITEC) 2012, to be in the running for the Best Social Media Campaign.

It’s was a tremendous honour to have our campaign garner such recognition. It serves as a validation that the campaign has achieved its objectives in making Rumah123.com the top of mind website that consumers will visit to find their dream home or their next property investment.

Hong Kong

It was certainly a significant accomplishment when the team in Hong Kong announced that they had formed a partnership with one of the Big 4 property agencies, breaking the 10 year ban that Hong Kong franchise groups had in place which prevented ads being placed on property portals.

Signing up one of the Big 4 property agencies in Hong Kong demonstrates that we have become the trusted portal for consumers and the preferred marketing partner for property developers and agencies in the country.


If you haven’t already noticed, our portal in Singapore has received a face-lift a couple of months back. The portal has been thoroughly redesigned to provide you easy access to the latest property listings, news and information on the Singapore property market.

We have redesigned the site based on the feedback that we received from our consumers and industry professionals.

We hope that you are enjoying browsing through the revamped site and should you have any feedback on how we can further improve the site, please do drop us a note.

Once again, the success that we have achieved across the four portals that we own and operate could not have been made possible with you, our consumer and customers. Our ultimate objective at the end of the day is to provide our consumers the best and most comprehensive property listing with up-to-date news to help make the property search experience easier to help you make an informed decision. To our customers, property developers and agencies, our objective is to not just be your preferred marketing partner but to successfully grow your business together with you.

Have a great week!


The iProperty Group Gave Away a House

Yes! You read right. Over the weekend, on a bright sunny Saturday morning, 123 Indonesians from all walks of life waited with bated breath to see which one of them would be the proud owner of a brand new house in one of the most popular housing areas in Jakarta.  The campaign, “Rebutan Rumah Gratis” which was launched in May 2012 by Rumah123.com, was the biggest ever social media campaign to be organized by a property portal in Indonesia and has attracted the participation of over 70,000 people.

As the panel of judges comprising of a renowned property expert from Indonesia’s Property Watch (IPW) – Ali, Miss Indonesia 2008 – Zivanna Letisha Siregar, Tribunnews.com journalist – Choirul Arifin, Tempo.co.id journalist – Burhan Solihin and prominent blogger – Edy Prayitno deliberated to pick one lucky winner, contestants could only wait anxiously for the winner to be announced.

Mona Noviyanti from Jakarta South, who collected a total of 84 points and outranked 122 contestants, gleamed with joy, excitement and disbelief when her name was announced as the winner of a home valued at RP 500 million in elite Bumi Serpong Damai (BSD), South Tangerang, Banten.

“This is totally unexpected. I am still in disbelief! My family members told me not to be disappointed if I don’t win. It is truly a blessing and God had answered the prayer that my husband and I have prayed for,” said Mona with sparkling eyes.

Congrats once again Mona and we hope you enjoy your new home.

Since we are on the topic of property, we just released the findings of our second iProperty.com Asia Property Market Sentiment Report 2012, which has gathered the participation of over 25,000 respondents. Conducted across our core markets in Malaysia, Indonesia, Hong Kong and Singapore, the survey gave us valuable insights on how consumers in Asia viewed the property market.

If you would like to know how consumers view the market in second half of the year, read all about it here.

On a separate note, the iProperty Group is looking forward to our Annual Conference. A gathering of four countries ,under one roof, to meet and discuss how we can further improve our products and services for you, our valued customers and consumers.

Have a great week!


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The Gold Medal for the iProperty Group

It’s the Olympics! Which country are you rooting for? We have our eyes set on Malaysia, Indonesia, Hong Kong, and Singapore and of course, Australia.

The opening of the 30th Olympics was spectacular and the highlight of course was the latest James Bond girl, Queen Elizabeth II, alongside Daniel Craig, a.k.a. Bond, James Bond. Not forgetting good ol’ comedian Mr. Bean who got the crowd riled up with his antics.

With 26 sports played out over 28 days in 31 competition venues, 10,500 of the world’s best athletes from over 200 nations will compete for the gold medal in their respective sports. There can only be one winner and only the best will triumph ahead.

To some extent, the Olympics are quite similar to the online industry. Although the Olympics are only held once every four years and the quest to emerge the best portal is a daily battle, the outcome is the same – there can only be one clear and distinct winner to walk away with the gold medal.

Similar to being the best athlete, we too have to study our competition, understand what is required of us from the point of our consumers and competitors and from there continue to improve to meet these needs.

It is with that deep understanding, have we through the years emerged to be Asia’s No.1 property portal serving over 3,000,000 unique visitors that search over 700,000 property listings monthly. That in turn generates a total of 52 million pageviews and over 500,000 leads for our 20,000 agents.

Of course, we are No.1 because of you, so THANK YOU for your continuous support and for making us your portal of choice to list your listings and to find your dream home or next property investment.

To further expand our market share and provide our consumers with the opportunity to search for properties from around the world, we have formed a partnership with Australia’s best-known and most trusted real estate brand, LJ Hooker.

The partnership will see 50,000 sales listings published from over 690 LJ Hooker offices in Australasia on the iProperty Group’s network of property portals in Malaysia, Indonesia, Hong Kong, Macau and Singapore.

This partnership is in line with our strategic mission to deliver more choice for our consumers who are in search of properties not only locally but increasingly abroad. So, if you are on the hunt for properties in Australia, New Zealand, Indonesia, Hong Kong, Papua New Guinea, India, Japan and Vanuatu, you can now do so on any one of our portals.

Aside from that, I am also pleased to announce that Rumah123.com has emerged as the No.1 property portal in Indonesia in all key fronts.

The findings, verified by third party independent sources – Google AdPlanner, Effective Measure and Alexa.com, revealed that Rumah123.com has generated the highest unique visitors, pageviews and reach in May 2012. The findings also revealed that Rumah123.com has emerged the No.1 in the category of time on site spent by consumers. The percentage of users who accessed the property portal via their mobile also trumped ahead of other competitors.

From the team, we would like to take this opportunity to once again express our sincere thanks and appreciation to all our esteemed consumers and customers for enabling us to walk away with the Gold medal once again.

Have a great week ahead!

iProperty Group Showcases Commitment to Customers

In an effort to showcase our commitment in ensuring that our valued customers have multiple channel exposure to generate more leads, we have recently formed an exclusive partnership with China Central Television (CCTV)’s official online platform, China Network Television – cntv.cn.

The partnership will now give our customers an additional 35 million viewers from Mainland China as all their for sale residential and commercial property listings as well as news content from Malaysia, IndonesiaHong KongMacau and Singapore will be shared on CNTV’s news launched property portal.

As the main news source for the Chinese people and an important window for Mainland Chinese to learn about information overseas, CCTV is the most influential media broadcaster in China.

The partnership won’t just provide our customers with unparalleled access to property buyers and investors group of Mainland Chinese with rapidly-rising wealth and income, but will also extend the iProperty Group’s reach and presence into China.

Via this partnership, we are bringing to life the company’s ever-evolving understanding of its customers’ businesses to demonstrate how the team at the iProperty Group listens, and collaborates to help fuel our customers’ market success.

At the iProperty Group, we devote an enormous amount of time to deeply understand how we can grow the leads generated for our customers. These detailed insights help to power our ability to transform our commitment into real action – ultimately making the relevant and impactful decisions to fuel the growth our customers.

Whether it’s strengthening our presence in the five core markets, or taking technology and application development to new levels – we work to ensure that our actions speak louder than our words!

Our ultimate goal at the end of the day is to deliver the best to our customers and to provide consumers with an easier platform to search for their dream home.

Have a great week ahead!

iProperty Group Cements Title as No.1

The path to success is certainly never easy. It’s filled with many challenges and obstacles and often, when you least expect it. At the iProperty Group, we ask ourselves each day, how can we be better? Have we stretched our full potential? Are we meeting the needs of our customers to generate leads for their property listings? Are we making the property search experience easy for our consumers?

It’s when we answer these questions are we able to derive and provide the best services to meet the needs of customers and consumers today. It’s with such determination and dedication to continuously improve our services, have we grown from pole position to greater heights and set the benchmark in the property portal industry.

And this has garnered us the attention of investors from near and far. Investors who like our business strategy and business model plan and firmly believe that we can take the iProperty Group to greater heights.  They see that we put our core values at the helm of all that we do and have invested AUD$10 million into our business.

What does this mean? The entire AUD$10 million will be used to consolidate opportunities across our core markets in Malaysia, Indonesia, Hong Kong and Singapore, fund our expansion plans into new markets, fund new cross-network opportunities such as the recent launch of the regions first commercial and industrial property portal – commercialasia.com and to accelerate growth of existing businesses.

This vote of confidence cements our position as the leader in our region. We can now stand tall on a global stage and be proud of who we are and what we do – perhaps even more exciting is the potential that the future holds and we can all be a part of and help build!

Rest assured this success and the success that we continue to strive for is also a testament of your support, our trusted customers and consumers, to the iProperty Group. We THANK YOU and look forward to continue to be your trusted partner.

In Malaysia, we recently launched our iProperty.com Real Deal EXPO at the iconic Kuala Lumpur Convention Centre. The three day event held from 15th – 17th June 2012, received overwhelming response and generated sales of over RM 107,000,000.00.

We were also thrilled when the World’s No.1 Badminton player, Dato’ Lee Chong Wei visited the EXPO and granted us a picture with our Event Manager, EXPO, Russell Henry.

In Indonesia, our campaign, http://rumahgratis.rumah123.com/welcome/index.html, to give away a free home continues to receive overwhelming success. The team also released a new publication targeted at Property Developers. The publication is part of our strategy to build long term relationships with property developers while we build the foundation of the business by signing up real estate agents to subscriptions.

In Hong Kong, we have secured more partnerships with the region’s leading developers including, New World Development Company Limited, Emperor Group and Agile Property to promote their latest property developments.

This recent collaboration follows the partnering of GoHome.com.hk with Cheung Kong (Holdings) Limited last month, making Gohome.com.hk the only property portal to establish significant partnerships with key leading renowned developers in Hong Kong.

Have a great weekend!

iProperty Group – Driven by Innovation, Fueled by Passion

That’s right! We are driven by a strong focus for innovation and that drive is certainly fueled by passion. Now that we are in the sixth month of the year, I thought I would take a trip down memory lane over the happenings of the last five months.

We started off the year with the launch of our inaugural publication, Malaysia Top Property Developers 2011/2012. The 250-plus page limited edition publication, sold at RM 99 at leading bookstores, features 36 of the country’s top property developers, inspiration and concepts of their signature developments has received overwhelming response from the general public.

In February, we launched our new mobile strategy and development team. The formation of the new team was in line with our company’s objective of becoming an organisation that is mobile-first in its outlook.

The team has since been working towards developing highly innovative apps that would further enhance the property search experience for consumers.

In that same month, we also revealed the findings of our Asia Sentiment Survey Report which was very well received by the media. Conducted from November 2011 to January 2012 and gathering a total of 8,499 respondents, the first cross market online property survey of its kind revealed that despite the worldwide economic uncertainty, a majority of these survey respondents had optimistic views on the property market in Asia.

In March, we launched our REACH, ENGAGE and CONVERT campaign in Malaysia. The campaign was put together as a platform to provide customers the opportunity to reach and engage a wider target market of consumers into learning more about the property developments.

The team in Malaysia also successfully launched the very first MAPEX PENANG 2012 together with REHDA Penang. The three day EXPO raked in over RM 90 million in sales.

In Indonesia, the team rolled out our very first property ads tabloid named Rumah123.com Property Ads. This 32-page full colored monthly publication has been well received and is set to take Rumah123.com to greater heights as property hunters now have another avenue to search for properties and obtain the latest news in the property market. The publication also serves to provide agents and developers another platform to reach out to consumer and to generate more leads.Howard our New Mascot!

In Singapore, we introduced Howard, our friendly mascot. He is a patient, wise owl with a keen sense of hearing and listening. Howard invites consumers to “Be In The Know” about the property market and not be left behind.

Another buzz of exciting news that took place was the formation of our partnership with MediaCorp’s TODAY newspaper, the country’s largest free newspaper.

Another significant accomplishment that we achieved in March on the innovation front was when the Malaysian team won Best App at the Facebook Mobile Hack Day in Singapore. The team developed an app called the Property Friend Finder, which enables users to find properties that are near their friends and family.

In April, we announced our first quarter results, which revealed astounding success. The Group’s year-on-year growth comparison between Q1 2011 and Q1 2012 saw a 69.4% increase in unique visitors, a 58.5% increase in pageviews and a 59.6% increase in leads across our portals.

Moving on to the month of May, the team in Indonesia launched the biggest online marketing campaign ever to be held online. The campaign is set to give one lucky Indonesian an opportunity to win a house worth 500 million rupiah!

Since the launch, findings have revealed that the consumer metrics in May 2012 saw Rumah123.com emerge as the clear leader in property portal space in Indonesia with over a 33% leap in unique visitors in just one month as compared to April 2012.

We also emerged the clear leader in Hong Kong with the formation of strategic cooperation’s with key leading developers. GoHome.com.hk continues to outperform other local real estate portals with the highest traffic, user and listing figures, making us most effective online advertising platform.

IProperty.com.my continued to be the clear leader in Malaysia and was also recently ranked the world’s 3rd most dominant portal when compared to other competitor portals by Property Portal Watch. Our property magazine in Malaysia was also voted Property Magazine of the year from Advertising + Marketing for the third consecutive year.

We also expanded our family with the acquisition of vproperty.com, Macau’s leading property portal. The acquisition extends the reach of the Group in the region with the Macau based portal being managed by the iProperty Group’s GoHome.com.hk business.

It also gives me great pleasure to announce that our property search app has been named one of Australia’s most innovative products in the Anthill Magazine Smart 100 Index.

In May, we also launched CommercialAsia.com in Australia to offer property agents there an opportunity to showcase their commercial properties to Asia-Pacific investors.

Now, don’t you agree that the last five months have been filled with exciting things! Our achievements continue to extend our leadership position in all the countries that the iProperty Group operates in.

We are certainly looking forward to the next 6 months of the year!

Have a great weekend!


iProperty Puts Safety First

Nayati Moodliar's Safe Return to his family.


In the month of May, the world, in particularly Malaysia joint in the celebration in knowing that 12 year-old NayatiMoodliar was safely returned to his family unharmed, after being abducted and held captive for a week. While the celebrations continued and police worked towards capturing the perpetrators, the nation was once again shocked by the news of two female real estate agents that was raped and the other murdered within 24 hours last week.


In a report by New Straits Times recently, it was stated that barely 24 hours after real estate agent Chen Choi Mooi was found murdered in Batu Dam, Gombak, another real estate agent was stripped naked and tied up by her “prospective clients”. She was however successfully rescued by police, who was alerted by auxiliary policemen, who had been tipped off that the victim was held captive at a condominium in Mont Kiara.


We are deeply saddened by the news and would like to express our sincere condolences to the family of Chen Choi Mooi and to the other victim, it is our hope and prayer that you will be able to overcome the trauma and recover from the ordeal.


As such, we would like to urge all agents, regardless whether you are a male or female, to take all the necessary precautions to ensure your safety. We have outlined some safety tips here – Being Safe Matters – Tips and steps to be safe on the job.


Please remember that the smallest bit of prevention goes a long way in ensuring your own personal safety. Be safe!


On a different note, I am extremely happy to highlight that our year-to-date results in all the four countries in which we operate in have reported astounding growth.  


iProperty.com.my continues to be the clear leader in Malaysia and was also recently ranked the world’s 3rd most dominant portal when compared to other competitor portals by Property Portal Watch. The Malaysia business has and continues to achieve many milestones over the course of 2012.


In the first quarter of 2012, GoHome.com.hk has also successfully extended its lead in Hong Kong. The website continues to outperform other local real estate portals with the highest traffic, user and listing figures, making the most effective online advertising platform for local real estate and living sectors


Moving on the Indonesian market, we have also seen tremendous growth in both our portals, rumah123.com and rumahdanproperti.com, which we acquired in August last year. iProperty.com.sg continues to be the equal market leader and has established a clear position as a trusted source for information, property intelligence and buyer insights, in Singapore.

Another piece of exciting news that I wanted to share with you, was that we have expanded our family! The iProperty Group will soon be in Macau via the acquisition of vproperty.com, the country’s leading property portal. The acquisition extends the reach of the Group in the region with the Macau based portal being managed by the iProperty Group’s GoHome.com.hk business.


The portal currently generates revenue from local real estate agencies and property developers. It receives 50,000 consumer visits per month, generating 500,000 page impressions and has 60 registered agents as paying subscribers.


The success we achieved here, and continue to achieve, could not have been possible without your continuous support and believe in us as your trusted voice in all things property related. Thank you!


Have a great week!