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Winners of the People’s Choice Award 2013 – Rise of the “Suburban Condominiums”.

While Singapore has a land area of only 710sq m, there are more than 2,000 private residential developments.  As each development has its unique style, architecture and design to suit the myriad of taste and preferences, consumers are spoilt for choices.

From the annual iProperty Consumer Sentiments Survey, more than 2,000 Singapore respondents indicated thatlocation, price and area were the fundamentals of property selection in Singapore.  As a follow-up, the inaugural People’s Choice Awards (PCA) was organised by iProperty.com to find out which projects are the hot favourites among consumers.  Respondents could vote for whichever properties they felt were most deserving of the awards and unlike actually buying the property, they were not constrained by their budget.

I recall writing an article for iProperty.com several months ago and had selected some of the developments that I thought would stand a chance of winning some of the awards.

To recap, I thought that Marina Bay Suites stood a goodchance of winning the “Take my Breath Award” as the condominium overlooked the Marina Bay as well as the integrated resort.  As for the “Object of Desire Award” I thought that the Interlace stood a very good chance of winning as world-renowned architects Ole Scheeren and Rem Koolhaas from OMA designed the development.  As for the condominium that I would “bet my granny’s savings on” is My Manhattan as it was located near the top 3 most profitable developments from 2009 to 2012.

And the winners are…

City Slickers Award – Best Condominium in Orchard/CBD District:

Skyline @ Orchard Boulevard by Far East Organization

Life’s a Beach Award – Condominium with the Best Resort feel:

Seastrand by Far East Organization

Object of Desire Award – Condominium with the Best Architecture

The Palette by City Developments Limited

Property I would even bet my granny’s savings on Award – Condominium you think that has the highest appreciation potential

Gaia by Amerald Land Ptd Ltd

Saving Gaia Award – Best Eco-Friendly Condominium

eCO by Far East Organization

Supersize Me Award – Best Condominium for Families

Euhabitat by Far East Organization

Staycation Award – Condominium that has facilities of a hotel

Riversound Residence by Qing Jian Realty Pte Ltd

Swinging Single Party Pad Award – Condominium that is best for Singles

Altez by Far East Organization

Take my Breath Award – Condominium with the greatest views

H20 Residences by City Development Limited

Property with the Most Votes award ​

eCO by Far East Organization

 

What can we glean from the results?

One of the key observations was that many of the developments that won awards were located in the Outside Central Region (OCR).  This goes to show that Singaporeans are starting to accept that desirabledevelopments do not necessarily have to be located in traditional hotspots like Districts 9, 10 and 11.  While traditional hotspots still command a premium, consumers who are more particular on design, facilities, eco-friendliness, etc. are prepared to look beyond the Core Central Region (CCR).

 

If we were to take a look at developed countries such as the United States or Australia, many condominium projects there offer such special facilities such as a movie theatre, personal trainer in the gym, concierge service, etc.  As Singaporeans become more discerning, it is no longer enough to just offer garden-variety facilities like tennis courts and swimming pools.  To really stand out, developers would have to spend time to come up withunique identifying features such as one-of-a-kindarchitecture or even special facilities like rock-climbing walls and golf simulators.

 

Property investors hoping to find the next hot deal should also move beyond the conventional wisdom of “location, location, location”.  With an area of only 710sq m, any part of Singapore is likely to be several minutes’ drive away from amenities or a shopping mall.  Hence, to assess the potential of a project, they should also take into consideration the “feel good” factor that the projects elicit.  Hopefully, you will remember this list of PCA winners and eventually use this information to help you decide on your next purchase.

It’s Not All About The Price: More Singaporeans Choose Outside Central Region Condos for “Suburban Appeal”

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Suburban condos dominate iProperty.com’s inaugural People’s Choice Awards. 

It used to be the case that Singaporeans purchased suburban condominiums because they could not afford properties in District 9, 10 and 11, but the winners of iProperty’s inaugural People’s Choice Awards are proving that it is no longer all about the price.  Suburban condominiums Outside the Central Region (OCR) bagged the most awards (eight awards), followed by condominiums in the Core Central Region (two awards).  The OCR covers suburbs such as Punggol, Woodlands and Jurong, where mass-market condominiums are located.

Mr Sean Tan, General Manager of iProperty.com said, “We organised the People’s Choice Awards to gain more insight into condominium buyers’ preferences.  From our recent Consumer Sentiments Survey, we learnt that location, price and security are the fundamentals of property selection in Singapore.  However, we wanted to probe further, and find out if there are other underlying pull factors independent of these conventional categories.  Voters could vote for whichever properties they felt were most deserving of the awards.  Unlike real-life buyers, they were not constrained by price, so it is quite insightful to find suburban condominiums holding their own in the popularity stakes.”

The Palette, located within walking distance of Pasir Ris MRT Station, came up tops for being an “Object of Desire”, that is, the condominium with the best architecture.

Mr Chia Ngiang Hong, Group General Manager, City Developments Limited (CDL) said, “The Palette is unique for its impressive façade that melds modern and clean lines with an elegant, wave formation that cleverly serves its practical purpose of offering enchanting views for every resident. Its generously appointed ground provides for a lush and beautifully sculptured terrain replete with palm trees and soothing waterscapes, yet filled with an array of amenities.  We owe the award largely to the unique design concept of a suburban idyll.”

Voting for the People’s Choice Awards took place from 1 December 2012 to 6 January 2013.  Over 600 voters participated in the process.  The complete winners list can be found in Appendix.

Scenic river/seafront views trump city skyline for jaded cosmopolitans

Singapore may be famed for its gorgeous skyline but its residents prefer to retire to the suburban idyll of a condominium with scenic river/seafront views.  H2O Residences by CDL won the “Take My Breath Away” award for the condominium with the best view.

Mr Chia said, “Nestled in the heart of Sengkang New Town, “H2O Residences offers breathtaking, unobstructed views of lush surroundings and charming waterways. It is designed to blend seamlessly with the surrounding water bodies and park –  the first-of-its-kind development in Singapore that connects residents to an active, riverfront lifestyle.  The award reflects condominium buyers’ appreciation for a greener and more vibrant riverfront living.”

According to Mr Getty Goh, Director of real estate research company Ascendant Assets, Singaporeans are becoming more “discerning about their condominium choices, beyond the standard criteria of location and price.”  He said, “With 13,308 new private condominium units rolled out in 2012, and about 16,439 more in 2013, buyers are spoilt for choice.  They are no longer interested in garden variety condominiums offering a tennis court and swimming pool.  Increasingly, they are looking at unique identifying features such as the architecture or developments that best embody their values, such as environmental consciousness and lifestyle habits.  For example, some condominiums now feature rock-climbing walls and golf simulators to cater to sports enthusiasts.

“Price, location and size are no doubt still the top draws for condominium buyers, however, since 2011Q2, we have observed a higher proportion (up to 70% in 2012Q1) of consumers gravitating towards the Outside Central Region for the “suburban appeal,” said Mr Goh.

For today’s contemporary urban dwellers, however, condominiums in the Core Central Region are still the top draws. Altez, located within the CBD and developed by Far East Organization, bagged the award for “Condo which is best for singles”.

Ms Shaw Lay See, Director for Property Sales, Far East Organization said, “Buyers are interested in well-conceived products of value in an excellent location. With Altez apartments sized and designed in line with compact downtown living in major cosmopolitan cities such as London, Manhattan, Paris, Tokyo and Hong Kong, it has all the makings of a well-conceived urban product created to offer sophisticated, comfortable and exclusive city centre living. Aside from its distinctive facilities and panoramic views at 62-storeys high, Altez is attractive to time-starved cosmopolitan city dwellers and homeowners who enjoy the excitement of living in the city.”

Altez is next to Tanjong Pagar MRT station and is a short walk to the new downtown at Marina Bay. Located in the heart of Singapore means it takes no time at all to travel anywhere, be it to the newest gourmet restaurant in town, the trendiest shopping destination or the hottest nightspots.

Mr Tan summed it up, “Judging from the winners list, we have a clear trend of families as well as an increasing number of cosmopolitans voting for the rusticity of suburban condominiums, while those attracted to the pulsating energy of Singapore’s city life are drawn to developments in the Core Central Region.

Our 10 award categories may be quirky and playful, but they are relevant and have confirmed the increasing sophistication of property market participants.  This bodes well for the property development scene, and will provide the inspiration for it to stay vibrant and relevant.”

Click here for a full detailed list of award winners!

Free Seminars for Property Owners & Investors!

Since getting a car doesn’t seem favorable  now ,  how about looking at properties for investment? Learn how you can benefit from the recent property cooling measures and the 6.9 Million population target!

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About Mr Getty Goh

Mr Getty Goh is the Director of Ascendant Assets. Ascendant Assets Pte Ltd is a real estate research and investment consultancy that specialises in providing research and analysis on the Singapore property market. The firm’s strength lies in customising solutions and providing sound advice that adds value to a client’s property investment. We provide the following services:

•           Structure property investment deals
•           Provide real estate research services
•           Provide project co-ordination for property redevelopment
•           Assist foreign investors invest and manage their properties
•           Help SMEs diversify through property investments

Ascendant Assets is not a real estate agency. They do not market properties or broker property deals. The firm focuses on helping its clients make informed property investment decisions by providing research and statistics.  Since its establishment in 2008, Ascendant Assets has lent its expertise to public and private sector clients, investors as well as homeowners.

Cooling Measures May Not Be Enough to Dampen Property Fever, Says iProperty

Consumer sentiments report says affordability remains a top concern; tighter restrictions seen to impact sales but not prices.

SINGAPORE, 4 February 2013 – The iProperty Group, owner of Asia’s No. 1 network of property portal sites under the iProperty brand (www.iproperty.com) today released its iProperty.com Asia Property Market Sentiment Report (APMSR) H1 2013, revealing a continuing clamor for Government to heighten the affordability of public housing.

“Singapore property buyers understand that prices will continue to go up, but appreciate the Government stepping in to manage the pace and ensure that public housing will remain within their reach,” said Sean Tan, General Manager of iProperty.com Singapore.

Tan said the seventh round of cooling measures, which was announced on 12 January 2013, just two weeks after the survey was completed, would impact property sales but unlikely to make a dent in terms prices.

“The new measures would certainly make residential property buyers more cautious. In fact, the sentiments report already reflects this trend, with more than half of the consumers surveyed said they may be deferring their purchase much longer to up to two years. I think we can expect property sales to dip slightly as a result of the new measures, but prices will continue to go up, or at best, remain flat in 2013,” he added.

He continued, “However, low interest and high liquidity are expected to keep the property market buoyant, even in the face of tighter restrictions.”

Carried out in four markets – Singapore, Malaysia, Indonesia and Hong Kong with a total of 17,303 respondents, including 2,099 from Singapore, the iProperty sentiments survey aims to provide property investors, buyers, sellers and owners – both locals and expatriates – with insights into the property market from a consumers’ perspective.

In Singapore, rising property prices resurfaced as a top concern, and sentiments lean towards Government taking a more active stance to decelerate the increases.

While respondents seemed to favour stricter market restrictions, a surprising 70% indicated that they were likely to support government moves to allow singles to buy new HDB flats, a reversal of the current rules that limit HDB flat ownership to singles over the age of 35 who purchase on the open market. Changing the rules would allow singles, too, to enjoy the benefits of subsidized public housing.

Key findings include:

  • 64% of the survey respondents felt the current resale prices of HDB flats are not affordable to the average Singaporean family
  • 50% of survey respondents predicted prices will continue to rise over the next three years despite an increased supply of build-to-order (BTO) flats
  • 67% of those surveyed opined that government should take more active steps to cool the market
  • 41% of the respondents felt that the government is not doing enough to ensure sufficient housing is available to foreigners

Overall, the forecast for the Singapore property market in 2013 remains positive, with 55 % of respondents unfazed by fears of a property bubble. Majority of respondents (66%) are confident that their property will retain its value in 2013.

Market Realities

The report also revealed an interesting alignment between consumers’ preferred measures to curb HDB price increases and the government’s approach.

Respondents’ felt HDB prices could be better controlled if the Government were to adopt measures such as, imposing stricter guidelines for permanent residents subletting or selling their HDB flats (45%); putting a cap on resale prices of HDB flats (30%); and putting a levy on subletting HDB flats (25%).

“The issues and proposed solutions that figured prominently were addressed in the latest round of cooling measures. It is a testament to how the study reflects market realities,” Tan added.

To deliver more useful insights to property buyers and sellers, iProperty.com Singapore has partnered with Ascendant Assets Pte Ltd, one of Singapore’s real estate research consultancies, to analyse the sentiments and how the trends have evolved over the past few years.

“In the 2013 survey, about 72% of the respondents indicated that they do not intend to buy a property in the next one year. For consumers, it is not easy to fathom what 72% means.  However, if consumers know that only 38% gave that answer the year before, it would definitely be more telling. We are working with iProperty.com Singapore to identify these underlying trends so that the study can become a truly invaluable tool that consumers can use in deciding when, where and what to buy,” said Getty Goh, Director of Ascendant Assets Pte Ltd.

Download full report at http://www.iproperty.com.sg/asia-property-market-sentiment-report.

 


Asia Property Market Sentiment Report 2013 Winners.

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Winner: Tan Rui Xiang

Challenger Voucher $200

Winner: Wong Yi Shun

Challenger Gift Voucher$100

Winner: Ong Wan Chin

Consolation Prizes, 20 x  NTUC vouchers

Wong Siew Peng
Jimmy Teo
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Clara Yong
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Eric Ng Yong Xiang
Adrian Chee
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Tan Jie Shi

Amy Yeo Mei Yi
Andy Tan
Elaine Chew Jie Ying
Sharon Ang
Yeo Xuan Xuan
Tong Yi Yang
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* Winners will be contacted through email within one week of prize announcement.

Asia Property Market Sentiment Survey reveals nearly two thirds of Singaporeans in the market to purchase property in the next 12 months

Many looking at overseas investment opportunities

Despite rising house prices and concerns about affordability, a survey has revealed that 62% of Singaporeans still intend to purchase property in the next six to twelve months. This is one of the key findings of the iProperty.com Asia Property Market Sentiment Report (H2) 2012 released by the iProperty Group, owner of Asia’s No.1 network of property portals, today.

“While housing affordability remains a major concern for consumers in Singapore, with many adopting a wait-and-see approach, the majority of Singaporeans are still actively looking to purchase property in the short to mid-term,” says Sean Tan, General Manager, iProperty.com Singapore. “This suggests that despite the economic situation in Europe and the US, which has slowed demand from some of Singapore’s key trading partners, the sentiment among consumers in the Singapore real estate market remains positive.”

Survey findings also revealed that 38% of respondents in Singapore were considering investing overseas with Malaysia and Australia being the two favoured destinations. The Singapore figure was noticeably higher than for consumers in Hong Kong (15%), Indonesia (32%), and Malaysia (19%).

“It’s not surprising that people are looking outside of Singapore for investment opportunities. Singapore’s currency is one of the strongest in the region and house prices are among the highest. For many, this makes overseas investment a more attractive proposition than investing locally,” added Tan.

Other findings in the report showed that 86% of people surveyed in Singapore cited affordability and rising house prices as their biggest concern about the local property market. Respondents also felt strongly about ensuring the affordability of HDB flats. 80% came out in favour of the Singapore Government’s continued involvement in maintaining the price of resale HDB flats at affordable levels. Additionally, 63% feel that the Government should step up its efforts in monitoring the number of shoebox apartments in a residential development.

Summary of key findings:

•    62% of Singapore survey respondents indicated that they were in the market to purchase a property in the next six to twelve months.

•    38% of the survey respondents showed a keen interest in investing in overseas property, significantly higher than all the other countries surveyed

•    86% of people surveyed in Singapore cited affordability and rising house prices as their biggest concern about the Singapore property market.

•    80% of respondents felt strongly that the Singapore Government should continue to be involved in maintaining the prices of resale HDB flats at an affordable level.

•    63% of those surveyed feel that the Singapore government should step up in its efforts to monitor the number of shoebox apartments in a residential development.

The iProperty.com Asia Property Market Sentiment Survey 2012 was carried out in July 2012 and attracted over 25,000 respondents. The iProperty Group leveraged on its market leading websites in Malaysia (iproperty.com.my), Hong Kong (GoHome.com.hk), Indonesia (Rumah123.com and rumahdanproperti.com) and Singapore (iproperty.com.sg) to gauge the opinions of consumers on the property market. The majority of the survey respondents were between 26 and 50 years old and mainly held executive/managerial and professional level positions with an annual income above the national average. 2,983 respondents from Singapore took part.

Asian Overview
The survey findings revealed interesting and valuable insights on how consumers from Hong Kong, Indonesia, Malaysia and Singapore viewed the property market. Key regional highlights include:

•    Respondents in Malaysia and Indonesia preferred landed property, while respondents in Hong Kong and Singapore opted for private condominiums/serviced apartments as their property of interest.

•    Affordability and rising house prices continue to remain the biggest concerns for survey respondents in all four markets.

•    Majority of the respondents in each country had occupied their current premises for less than five years. The survey reveals that many respondents aspire to upgrade their current living conditions once every five years on average.

•    Location was the highest rated factor for respondents in Malaysia, Indonesia and Singapore. Respondents in Hong Kong, however, rated price to be most important factor in determining the purchase of property.

Similar to previous survey findings, location and price were still the two key factors that survey respondents viewed as important, ahead of political/economic climate, when deciding to purchase a property.

“In Malaysia, Singapore and Indonesia, location trumped price whereas respondents in Hong Kong viewed price to be the key factor,” says Shaun Di Gregorio, CEO of the iProperty Group. “In the property industry, location and price are the most important factors that any property buyer and investor should look into before embarking on what is said to be their biggest investment.”

 

Download Asia Property Market Sentiment Report H2 2012

 


About iProperty.com Singapore (www.iProperty.com.sg)

iProperty.com Singapore, part of the iProperty Group Limited, is the country’s number 1 property website with more than 600,000 property listings in Singapore and the rest of Asia, and over 700,000 monthly unique visitors. Working with more than 14,000 real estate agents, iProperty.com.sg hosts the most comprehensive online database of properties for sale and rent in Singapore and powers the real estate channels and property content of xinMSN, ThinkProperty.com.sg, Sg-House.com, iLuxuryAsia.com, PropertyZone.sg, CNTV.cn, Mitula.com, CommercialAsia.com and StreetSine.com. Every month, the website helps tens of thousands of Singaporeans, expatriates and foreigners find their dream homes or investment properties.

Top 10 Condominiums to Rent

Looking to rent a condominium in Singapore? We have a quick list just for you which we have narrowed how to provide you with the top 10 condominiums to rent in the local market.

 

Caribbean at Keppel Bay


The condominium is located near Harbourfront MRT Station, the shopping malls of Harbourfront Centre and Vivocity and the resort island of Sentosa. Caribbean at Keppel Bay, as its name suggests, epitomizes a resort lifestyle and is a breath of fresh air from cosmopolitan Singapore.

What we like: Singapore an urban jungle, and the Caribbean at Keppel Bay is a refreshing breath of fresh air, a departure from the hustle and bustle of busy Singapore city. According to Keppel Land, the developer of Caribbean at Keppel Bay, “Keppel Bay is the first and only truly waterfront district, presenting breathtaking sea views, a grand marina and spectacular waterways right up to the unit.” This earns Caribbean at Keppel Bay a spot on our list.

More information on Caribbean at Keppel Bay.

 

Cavenagh Lodge

Fancy a residence right across the Istana? Located right across the official residence of the President of the Republic of Singapore, Cavenagh Lodge is within walking distance to Plaza Singapura and The Cathay. Its facilities include swimming pool, BBQ pits, putting green, gym, Jacuzzi, sauna and a playground.

What we like: Want a lifestyle of Presidential proportions?  Well look no further. The condominium overlooks the Istana grounds, a favourite amongst Singaporeans especially during public holidays when the grounds are open to the public.

More information on Cavenagh Lodge

 

Grange 70

Located on Grange Road, the condominium is within walking distance to the shopping districts of Scotts and Orchard Road and also Orchard MRT station, which provides hassle free connection to the rest of Singapore. Alternatively, those who drive can use the Central Expressway (CTE) to access the rest of the city.

 

What we like: Want to have your cake and eat it? Grange 70 is a quality condominium on the fringes of the city. Easily accessible to Orchard, yet insulated for the high octane buzz from Singapore’s shopping district.

More information on Grange 70.

 

Grange 80 

Grange 80 is situated on Grange Road and is close to Singapore’s major shopping centres such as Orchard Central, Tangs Plaza, Ngee Ann City and Wisma Atria. The condominium’s selling point is that with only 1 apartment per floor, all 10 units offer exclusive privacy with you very own private lift lobby.

 

What we like: Exclusivity is the word. Aspire to have your very own lift lobby, like what you see in the movies? Well here you go. Your very own bachelor or bachelorette pad.

More information on Grange 80

 

Nassim Regency

At 37 Nassim Road, Nassim Regency an especially attractive proposition for nature lovers. It is surrounded by lush greenery and au natural foliage. In addition, it is just a stone’s throw away from the Singapore Botanical Gardens. Yet the condominium is also easily accessible to the embassies along Napier Road, the shopping paradise of Orchard and the offices within the Central Business District.

 

What we like: Located at ‘lungs’ of Singapore city, the air there is one of the freshest around town. With lots of greenery all around, it is not what you would usually associate with this thriving South East Asian hub. This is a great place to chill have a take a step back with Dempsey Hill just round the corner.

More information on Nassim Regency.

 

One Shenton

Located in the heart of the Central Business District area and within walking distance to Lau Pa Sat Festival Market, One Shenton represents cosmopolitan living at its finest. The condominium is also near The Singapore Flyer and The Esplanade.
What we like: One Shenton is for those who fall under the workaholics anonymous category. Imagine not needing to drag yourself back home to some far fetched location after a long day at the office.

More information on One Shenton.

 

Orchard Scotts

Orchard Scotts is all about location. It is situated in the heart of town just next to Novena MRT station and is a stroll away from Newton Food Centre and Orchard Road. However, what seals the deal is its award winning development. Orchard Scotts was the 2009 Winner of FIABCI Prix d’Excellence Award, annual accolade of awards bestowed on the world’s most distinctive projects.

 

What we like: Location is a big plus point. But Orchard Scotts key selling point is its architecture. Its FIABCI Prix d’Excellence Award says it all. Some of the past winners include The St. Regis Singapore in Singapore.

More information on Orchard Scotts.

 

River Place

For those who prefer more peaceful lifestyle, River Place offers just the option. Located on the fringes of the Central Business District, it within walking distance to the dining and entertainment options of Robertson Quay and Clarke Quay. If that is not enough, the condominium even has outdoor jacuzzis.

What we like: If you like riverside living and all things al fresco, River Place is your condominium of choice. The thought of a leisurely Sunday brunch at nearby Robertson Quay and Clarke Quay twith a book is simply divine.

Click here for more information on River Place.

 

The Sail @ Marina Bay

 

Looking for an iconic property in the heart of town, The Sail @ Marina Bay is just that. Besides the office buildings within the city’s central business district, the condominium is located close to Lau Pa Sat Festival Market and the Marina Bay Link Mall.

What we like: The Sail @ Marina Bay is an iconic architecture, which has now become synonymous with Singapore’s cityscape. Like Orchard Scotts, it is also a proud recipient of the 2010 FIABCI Prix d’Excellence Award in the Residential (High Rise) Category.

Click here for more information on The Sail @ Marina Bay.

 

Leonie Condotel

With the very best of Singapore’s shopping malls, ION, Paragon and Wisma located at its doorstep, there is really not much one can ask from the condominium. All apartments come with full height windows for tenants to take in the breathtaking views of Singapore’s cityscape. 

What we like: Leonie Condotel is a condominium with a strong design point of view. This prestigious 25-storey Graeco-Roman styled condominium represents luxury living at its finest.

Click here to enquire about Leonie Condotel 

 

 

 

Resale HDB units in 2011 remain competitively priced, compared to condos

iProperty iNsights arms property buyers with handy information and market outlook for year 2012

While prices of HDB flats on the resale market have risen in the past few years, they continue to be more affordable than condominiums, according to a report on property transactions in 2011 registered on iProperty.com Singapore, the country’s No. 1 property website and part of the iProperty Group.

The iProperty iNsights 2011 consumer trends report reveals pertinent information on the state of the residential property market in Singapore, highlighting essential data such as average per square foot (PSF) prices for HDB apartments and condominium units across the island.

Additional data from the popular property portal emphasizes the disparity in average PSF prices among private (non-landed) and public housing (resale flats). In general, the average PSF for HDB flats across all room types have steadily increased – yet they remain at least half as costly when compared to the average PSF of condominiums.

Sign up, login and download this Report for FREE

“We are proud to share our latest iProperty iNsights report, which serves as an enabler for property buyers in Singapore to make informed, timely choices. We maintain an expansive network of agents and partners whom we work with closely to obtain on-the-ground information and ensure accuracy on the property data which we publish. With this handy guide, we hope to smoothen the decision making process among buyers for all their property-related needs,” said Shaun Di Gregorio, CEO of the iProperty Group.

 
Key highlights of iProperty iNsights 2011 Report

Login and Download the iProperty iNsights Report 2011

1. Districts

The top three most popular districts, based on total unique searches, were 15 (Katong, Marine Parade, Siglap, Joo Chiat, Tanjong Rhu)19 (Serangoon, Hougang, Punggol, Sengkang) and 9 (Orchard, Cairnhill, Killiney, River Valley) while districts 10 and 16 continued to remain popular among buyers of private properties.

Please refer to page 3 of the iProperty iNsights 2011 report.

2. Condominiums

- Condominium projects completed in the last few years in general fetched higher PSF prices, and this is even higher for city-based developments such as Icon (S$1,846) and The Sail @ Marina Bay (S$1,952).

- Projects located in the suburban areas continued to be more attractive for buyers, such as Melville Park (S$709) and Northvale (S$736).

Please refer to page 15 of the iProperty iNsights 2011 report.

3. HDB

- Based on total unique searches, the top three most popular HDB estates were BedokBishan and Woodlands, while estates like Tampines and Yishun continued to remain popular among buyers of public housing.

Please refer to page 17 of the iProperty iNsights 2011 report.

4. Most popular keywords

The highest portion of visitors to iProperty searched for the keyword ‘studio’, a reflection of continued interest in compact-sized apartments. This could be linked to the higher price tags attached to apartments of higher floor area, and to investors who are looking at reaping attractive rental income.

Please refer to page 29 of the iProperty iNsights 2011 report.

Conclusion

In general, resale HDB flats remained affordable for many Singaporeans, especially when compared with more established condominiums that tend to fetch lower prices. This gap can be seen when we compare the average PSF for older condominiums, which was at least twice those of HDB flats in general.

For more information, please login and download the iProperty iNsights 2011 Report here for free.