UMCity Medini Lakeside – The New Nexus in Medini, Iskandar Malaysia

Johor MB Officiates Groundbreaking at Award-Winning UMCity Medini Lakeside by UMLand and Samsung C&T Corporation

  • Groundbreaking ceremony for the RM1.2 billion GDV development was led by UMCity Medini Lakeside developer, UMLand and world-leading construction company, Samsung C&T Corporation
  • Located at the gateway into Medini Iskandar, the 5-acre UMCity Medini Lakeside is a waterfront mixed integrated development ideal for community living and work
  •  UMCity Medini Lakeside is poised to redefine metropolitan international brand collaborations in Iskandar Malaysia

Pix 1_Menteri Besar and VIPs officiating the Groundbreaking
Nusajaya, 20 May 2015 – United Malayan Land Bhd (UMLand) today held a groundbreaking celebration for UMCity Medini Lakeside, its premiere mixed integrated development in Medini Iskandar, with award-wining builder Samsung C&T.

The ceremony was officiated by Dato’ Mohamed Khaled Nordin, Chief Minister of Johor and marked the beginning of construction works at the 5-acre development which fronts a beautiful landscaped lake park. Also in attendance were His Excellency Carlos Domínguez Díaz, Ambassador of Spain to Malaysia, His Excellency Suh Chung-Ha, Ambassador of the Republic of Korea to Singapore, and Chi Hun Choi, the President and CEO of Samsung C&T Corporation

.Pix 5_Datuk Charlie Chia_Menteri Besar_Dennis Ng_Chi-Hun Choi

This is a significant milestone for UMLand in positioning itself to become the lifestyle developer of quality products in all their projects. UMCity is UMLand’s award-winning flagship mixed commercial development with a Gross Development Value (GDV) of RM1.2bil in Medini Iskandar. Its UMCity Office Tower was named the Best Office Development at the recent Asia Pacific Property Awards which was held in early May 2015.

In his officiating speech, Dato’ Mohamed Khaled Nordin said, ‘UMLand’s UMCity development reflects the highest level of confidence in the efforts to position Medini as the preferred destination for investment. This catalyst development will become the new nexus in Medini, bridging the lifestyle components to Medini’s fast growing business components.’

Pix 3_Datuk Charlie Chia_Dennis Ng_Menteri Besar_Chi-Hun Choi getting ready to launch the video

The groundbreaking celebration also witnessed the welcoming onboard of a new partner from Spain for UMCity – Roca, which is renowned for their complete bathroom solutions. UMCity also announced that AECOM, an internationally acclaimed multidisciplinary design company was responsible for the design of the Medini Lakeside public park. The presence of Roca and AECOM add to the already impressive list of UMCity international delivery partners who will be setting the benchmark in quality service in Medini Iskandar.

Earlier this year, UMLand cemented strategic alliances with established and international brands such as The Ascott Limited, ONYX Hospitality Group, Samsung S-1 Corporation, and Regus for the same development. With Samsung C&T headquartered in Korea as the main contractor for the UMCity project, the UMCity development is well en route to assured quality and timely delivery. Samsung C&T is a world-leading construction company responsible for many renowned buildings and skyscrapers such as the Burj Khalifa in Dubai and Tower 2 of the Malaysia Petronas Twin Towers. UMCity will be Samsung C&T’s first commercial project outside of Kuala Lumpur in Malaysia.

“We are honoured to be part of the UMCity Medini Lakeside project,” said Chi Hun Choi, the President and CEO of Samsung C&T. He added, “We look forward to continuing our support for Malaysia’s development, having participated in large scale projects including Petronas Twin Towers. We are certain that by working closely together with our trusted partners, the project will be successful.”

Upon completion in 2018, UMCity will be the home to the renowned brands of Citadines, Shama, OZO,and Regus, with Samsung as the comprehensive solutions provider. With these brands onboard, UMCity has one of the most comprehensive international collaborations in a mixed development in Iskandar Malaysia.

UMLand Group CEO, Datuk Charlie Chia said, “Positioned as the commercial hub in Medini, UMCity is a one of its kind waterfront mixed integrated development designed for a vibrant community living and work. UMLand is a long established developer, and we are continuously striving to push boundaries while creating quality lifestyles and communities. This is especially true for UMCity which is poised to become a world-class commercial hub in Iskandar.”

He added “This is where the concept of innovation meets sustainable development within the Medini business district of Iskandar Malaysia. Primed to be the nexus of Medini, this development by UMLand is set to deliver a conducive environment, be it for business, leisure or residence.”

UMLand is assured that the development plans of UMCity will be in sync with the Medini Business District, making it the leading business environment in South East Asia

For more information, please visit Honours Best Of Real Estate Industry

Also Launches Book on Singapore Insights For Overseas Developers Singapore has announced the winners of the 3rd annual People’s Choice Awards. The awards celebrate the best of Southeast Asia’s residential property developments, based on consumer preference and backed by over 800 votes on 65 nominations. The winners of this year’s People’s Choice Award represent popular names in the property developer, home furnishing and other property-related consumer services.

At the awards, also launched its first book – “Successful Strategies: The Art of Effective Real Estate Marketing in Singapore”. The book serves as a guide to overseas developers selling their properties here, with insights into the Singapore property market and into the savvy Singaporean investor. The 200-page book covers the Singapore property market, differing types of investors and homebuyers, their finance options and real estate agencies. It also highlights various marketing strategies that can be used by overseas buyers to reach Singaporeans.

“Congratulations to all the award winners! These developers have shown the highest standards of innovation and design, and have now been recognised by Singapore’s first and only property awards selected by consumers. Now in our third year, we received a record number of votes, demonstrating consumer interest in and appreciation of standout properties,” said Mr Sean Tan, General Manager of Singapore.

“The book ‘Successful Strategies: The Art of Effective Real Estate Marketing in Singapore’ has been written to serve overseas developers looking for property success in Singapore. It will help them to understand the national property context, enabling better engagement with Singapore investors. With Singaporeans showing strong interest in overseas markets, including Australia, the United Kingdom, Thailand and Japan, the Singapore buyer is a critical audience to understand and communicate with,” concluded Mr Tan.

And the winners are…

Ardmore Residences by Pontiac Land took home the best architecture award, winning the Object of Desire title. Ardmore Residence is one of Singapore’s premier residential properties, designed by world-renowned architect Ben van Berkel of UNStudio.

Other developments receiving recognition were: Bellewoods by Qingjian Realty (Woodlands) for the Supersize Me award; The Santorini by MCC Land Singapore, winning the Life’s a Beach Award for a property that offers the best resort feel; and The Most Popular Property in Singapore, awarded to Bijou by Far East Organization.

Non-property winners were Nova Furnishing Centre for the Best Home Furnishing Store and Sony Home Electronics for Best Home Brand.

A special Award of Merit was introduced for the first time this year, given to Country Garden Danga Bay. The developer received the highest total number of votes over the past three years.

The complete list of winners is:

1. Object of Desire Award – Property with the best architecture

Ardmore Residence (Pontiac Land)

2. Supersize Me Award – Best property for families

Bellewoods (Qingjian Realty (Woodlands))

3. Life’s a Beach Award – Property with the best resort feel

Santorini (MCC Land Singapore)

4. Most Popular Property Award – Singapore

Bijou (Far East Organization)

5. Most Popular Property Award – Malaysia

R&F Princess Cove (R&F Properties)

6. Most Popular Property Award – Australia

Sydney by Crown (Crown Group)

7. Most Popular Property Award – Indonesia

Capraia Residences (Funtasy Island Development)

8. Most Popular Property Award – Philippines

Two Roxas Triangle (Ayala Land Premiere)

9. Most Popular Property Award – Thailand

Circle Sukhumvit 11 (Fragrant Group)

10. Best Home Mortgage Loan Provider


11. Best Home Insurance Provider

Tokio Marine Insurance

12. Best Home Furnishing Store

Nova Furnishing Centre

13. Best Home Brand

Sony Home Electronics

14. Best Real Estate Investment Company

PIP Investment Holdings

15. Award of Merit

Country Garden Danga Bay

Result of lucky voters

Tott Cooking bundle: Lim Yoot Lan
Tott Baking bundle: Andrew Wong Yee Soon
Tott Hosting bundle: Joan Tan Hui Feng

Teka Gas Hob
Chan Yan Ping

3D2N Stay for Movenpick Resort Laem Yai, Koh Samui Resort
Wong Siew Yan
Ng Hui Ci
Tan Yoon Chai

Grand Mandarina Vouchers 

Chen Rong Pei
Siti Norhaliza Bte Jamil
Yang Chen Hui
Tham Jie Ying
Jordan Yeo
Leong Wen Yi
Pang Jia Wei
Teo Sheng Yan
Cheng Si Yee
Neo Wei Xiang

 * Winners will be notified through email in 3 working days.


iProperty H2 2014 Survey: Sellers Up, Buyers Down


Owners keen to sell while buyers expect price declines; HDB confidence rises.

The latest iProperty Asia Property Market Sentiment Report H2 2014, Asia’s largest consumer property sentiment survey, shows a significant shift in Singapore sentiment, with more wanting to sell (from one per cent to 16 per cent) and fewer wanting to buy now (from 22 per cent to ten per cent) as prices head lower. More respondents also expect new and resale private condominium prices will continue to decline (up from 34 per cent to 53 per cent), but are more confident about HDB values.

“The H2 2014 report shows that both property sellers and buyers are nervous a year after the start of the Total Debt Servicing Ratio (TDSR). In the H2 2013 APMSR report, just after the TDSR was announced, 59 per cent of owners were confident their property would retain its value; now only 38 per cent think so, a decline of 21 per cent.  Another 25 per cent are unsure if the value will be retained,” commented Mr. Sean Tan, Singapore General Manager.

“Buyers are biding their time, with affordability and financing as top concerns. While the number of respondents who intend to purchase within the next 24 months remains the same at 51 per cent, buyers may wait for new and resale private condo prices to fall,” said Mr. Tan.

Developers are already responding to the more cautious market, delaying new project launches and lowering launch prices, among other strategies. According to the Urban Redevelopment Authority (URA), developer launches decreased from 441 to 351 private homes last month. Median prices between Q1 2013 and Q2 2014 declined three per cent for completed projects, while declining eight per cent for uncompleted projects.

Singaporeans do however continue to view property as a good investment, stating rental income (34 per cent) and long-term investment (29 per cent) as the top reasons. Home ownership was at 23 per cent. Private condominiums (57 per cent) continue to be the top choice, with terrace houses at 25 per cent and HDBs at 23 per cent. Survey respondents chose price, location and potential ROI as the top three factors when purchasing properties.

“Singaporeans are confident about property and have the money. 17 per cent of respondents have identified budgets above $1 million; 61 per cent have budgeted between $500,000 and $1 million; and 18 per cent have less than a $500,000 budget. The market is now correcting after the rapid rise over the last few years ago, and demand is there at the right price point,” concluded Mr Tan.

Mr. Getty Goh, Director at real estate research and consultancy firm Ascendant Assets, noted that buyers are jumping in to purchase properties when prices are within expectation, or if they are in a good location. “Examples include the 91 per cent surge in sales in District 9 and 10 reported by Barclays, and more recently the good sales figures at Highline Residences,” said Mr. Goh.

The Highline Residences in Tiong Bahru, District 3, launched in September, saw a strong sales with 80 per cent of its 160 units launched, following a “special preview discount” that took prices from $2,000 per sq. ft. (psf) to an average of $1,900 psf. District 3 was selected as one of the top three preferred locations in the iProperty H2 2014 survey.

A large number of respondents (45 per cent) indicated lower price per square foot was more important than other incentives, such as furniture vouchers. The next most important criteria (40 per cent) were smaller unit sizes. CIMB has reported that median sizes of homes have fallen from 1,200 sq. ft. to 800 sq. ft., because “most buyers compromised on smaller units in order to keep the investment amount more affordable”.

52 per cent say HDB resale prices are not affordable, down from 53 per cent in the previous survey, and from 61 per cent before that. Only 15 per cent say HDB resale prices will continue to fall, down from 37 per cent in the previous survey. This shows pricing levels are becoming more comfortable for buyers.

Overseas Properties Popular For Investment Purposes; Malaysia #1 followed by Australia and the UK

Overseas property continues to appeal for investment, with private condominiums and serviced apartments as the preferred property type. In May 2014, the Monetary Authority of Singapore (MAS) reported that the value of overseas property investments handled by local real estate agencies increased by 43 per cent from S$1.4 billion in 2012 to S$2 billion in 2013. Malaysia accounted for slightly more than half of investments, followed by the United Kingdom and Australia.

Malaysia remains Singaporean’s top investment destination at 31 per cent. Most respondents (40 per cent) are willing to pay less than S$500,000 for overseas properties and the attractive exchange rate of the Malaysian currency against the Singapore dollar continues to draw Singaporeans. Iskandar Malaysia remains a stronghold for investors, with 58 per cent stating investment as a reason for purchase, while citing affordability (54 per cent) and proximity to Singapore (69 per cent) as positives.

Australia sees continued interest (18 per cent, down from 22 per cent) along with the United Kingdom (UK) (12 per cent up from 9 per cent). Australia appeals for its proximity, quality education and lifestyle. The UK draws interest for capital growth, yields and as a place for buyers’ children to live while they study. Recent exchange rate shifts have made investing in both locations more attractive.

Respondents also indicated a preference for seminars and exhibitions when purchasing overseas properties, with 53 per cent having purchased their overseas properties through developer shows/seminars/exhibitions in Singapore.

The APMSR is Asia’s largest consumer sentiment survey, with close to 13,000 respondents from four countries, including 2,805 in Singapore. The survey was conducted by iProperty Group from June to July 2014. For the full report, please refer to

iProperty Survey Shows Pricing Concern Amid Unshaken Confidence in Property

Consumers seek investment, private condominiums and overseas properties

Singapore, 30 April 2014 – The iProperty Asia Property Market Sentiment Report H1 2014 (APMSR), Asia’s largest consumer sentiment survey, reveals Singaporeans’ broad support for cooling measures and expectations of falling prices, while expressing unshaken confidence in property as an investment, both nationally and internationally. It also suggests growing pent-up demand, with private condominiums top of the purchase wish list. Singapore General Manager, Mr. Sean Tan stated “The cooling measures have begun to lower prices, which respondents recognise and support. Property, in both Singapore and overseas remains a very attractive investment, and confidence in its long-term value is strong. The question now is when will buyers feel comfortable with adjusted prices and jump back in? With 51 per cent intending to buy a property within the next 24 months, there is a lot of pent-up demand.”

Survey respondents agree the implementation of the Additional Buyer’s Stamp Duty (ABSD) and Total Debt Servicing Ratio (TDSR) have helped cool property prices, but many remain unsatisfied with current price levels. More than half (52 per cent) believe further cooling measures are required.

53 per cent say HDB resale prices are beyond the reach of the average Singaporean family. That is down from 61 per cent in the previous survey. 37 per cent feel HDB resale prices will continue to fall and 49 per cent say prices will not rise for the next three years. This may indicate pricing levels are becoming more comfortable for buyers. If half expect price stability, how long will they wait?

There is a huge jump in respondents who see property as a long-term investment – 53 per cent, up from 23 per cent. 23 per cent also intend to buy a property within the next 12 months, and an additional 28 per cent within the next one to two years. Over two-thirds (67 per cent) have a preference for new developments and more – 71 per cent up from 69 per cent – are interested in purchasing a private condominium.

“Although respondents are concerned with financing options, more than half (51 per cent) have a budget above S$800,000,” noted Mr. Tan, “Some developers are already pricing their projects or lowering prices of previously launched projects to within this range.”

Sentiments towards foreign property buyers remain volatile, with 72 per cent saying foreigners are driving up property prices. 43 per cent of respondents request more ownership restrictions on foreigners. This is despite falling transactions by foreign buyers; only seven per cent of property transactions were made by foreigners in 2013.

Overseas Investment – Malaysia Falls, Australia Rises

Singaporeans continue to view international properties as attractive; 42 per cent see overseas property as a good investment and private condominiums/serviced apartments are preferred by 67 per cent of respondents. 43 per cent of respondents intend to buy an overseas property within the next two years, 26 per cent within the next 12 months.

Interest in overseas property has shifted, with increased interest in Australia (22 per cent up from 19 per cent). Malaysia, which remains the top choice, declined from 39 per cent to 35 per cent. The UK and Thailand were next, each with nine per cent.

Malaysia remains the first choice for international investment, despite the country’s own cooling measures, including restrictions on properties below RM1 million and higher Real Property Gains Tax (RPGT). Interest in Iskandar Malaysia has declined to 51 per cent (down from 59 per cent), but the area remains appealing, as most high-end properties are above the RM1 million level. Even with those restrictions, 64 per cent of respondents cite ‘affordable property prices’ as the main reason for purchasing in Iskandar Malaysia. Additionally, Medini Iskandar is exempt from the RM1 million minimum price for foreign purchase.

Respondents continue to view the Iskandar Regional Development Authority positively, with 79 per cent (up 9 per cent) agreeing that Iskandar has been promoted well. Peace of mind and security, followed by lack of caveats and data, remain areas of concern.

“The survey shows consumers retain great confidence in the property sector. Prices are declining, and while buyers are currently hesitating, the appetite for property remains very strong, at both the national and international level. The property market will certainly see a revival in demand; the big question is when. Timing the market is always tough,” said Mr. Getty Goh, Director at real estate research and investment firm Ascendant Assets.

The APMSR is Asia’s largest consumer sentiment survey, with 18,500 respondents from four countries, including some 3,000 in Singapore. The survey was conducted by iProperty Group from December 2013 to January 2014.

Down the full report at People’s Choice Awards: Winners Named Awards go to properties with designer labels and fittings

Singapore – 12 December, 2013 –  The 2013 People’s Choice Awards, Singapore’s only consumer-selected awards for property developers and home service providers, has announced the winners. The Awards, organised by online property portal Singapore, was held at Shanghai Dolly, bringing together nominees and industry leaders for a night of fun and camaraderie. This year’s winners indicated consumers’ preference for properties providing premium interiors and unique home spaces.

Ferra, developed by Far East Organization and designed by Pininfarina, the Italian masters behind the world’s iconic supercars, was awarded the Object of Desire. Ferra’s association with an international designer label indicates a growing trend, as developers look to co-brand properties to attract consumers in the competitive property market. Also in the winning lineup was Hallmark Residences by MCL Land (Prime) Pte Ltd for the City Slickers award, with designer fittings from premium brands like Miele, Villeroy and Boch, Laufen and Reginox.  Life’s a Beach award went to Belgravia Villas by Tong Eng Brothers Pte Ltd, another development with stylish interiors and fittings from Villeroy and Boch, Grohe, De Dietrich and Smeg; the property also comes with a lift inside each five-storey home.

Other Award winners include Ecopolitan by Qingjian Realty (South Pacific) Group Pte Ltd for the Supersize Me Award and Camberwell Ltd by Cube Corporation for the Most Popular Australia Award.  Ecopolitan offers a new co-space concept that gives home owners an option to design an area of their home in any configuration. This feature allows home owners to create either a home office or baby room, appropriate for an award that recognises multi-generational homes. Camberwell Ltd features similar configurable spaces, with mobile walls between living areas and bedrooms, to optimise space in one-bedroom apartments.

“Congratulations to all the award winners! They deserve the recognition from consumers,”said Sean Tan, General Manager of Singapore, “Consumers have been spoilt for choice during the property market boom of the past few years. The winning properties have kept up with the latest trends and provided additional finishing touches to stand out from the crowd.”

When it came to popularity, price and location were important factors, alongside unique features, such as a kitchen that opened onto a balcony. The Sky Vue by CapitaLand Singapore Limited, which sold 86% of units during a September launch, took the award for Most Popular Singapore. Mr Wong Heang Fine, CEO (Residential) of CapitaLand Singapore said, “Sky Vue was the best-selling project in Singapore in September 2013. We are delighted to accept this award. It affirms the popularity of Bishan, especially those developments catering to homebuyers from different market segments.”

Votes for overseas properties (other than Australia) largely revolved around the amenities and facilities provided within the developments, such as Country Garden Danga Bay Sdn Bhd by Country Garden Group for Most Popular Malaysia, which comes with commercial, leisure and entertainment amenities. It was a tie between Kemang Village by PT Lippo Karawaci and Montigo Resorts by KOP Properties Pte Ltd for the Most Popular Indonesia award. Kemang Village comes with an integrated development and each unit at Montigo Resorts comes with a private infinity pool and cabana.

The full list of winners is:

  1. Object of Desire Award: Ferra (Far East Organization)
  2. City Slickers Award: Hallmark Residences (MCL Land (Prime) Pte Ltd)
  3. Supersize Me Award: Ecopolitan (Qingjian Realty (South Pacific) Group Pte Ltd)
  4. Life’s a Beach Award: Belgravia Villas (Tong Eng Brothers Pte Ltd)
  5. Most Popular Malaysia: Country Garden Danga Bay Sdn Bhd (Country Garden Group)
  6. Most Popular Australia: Camberwell Ltd (Cube Corporation)
  7. Most Popular Singapore: Sky Vue (CapitaLand Singapore Limited)
  8. Most Popular Indonesia: Kemang Village (PT Lippo Karawaci) & Montigo Resorts Nongsa  (KOP Properties Pte Ltd)
  9. Most Popular Philippines: Escala Salcedo (Alveo Land Corporation)
  10. Best Home Mortgage Loan Provider: OCBC Bank
  11. Best Home Insurance Provider: DBS Bank Ltd
  12. Best Home Furnishing Store: Courts (Singapore) Pte Ltd
  13. Best Home Electronic Brand: BOSCH Home Appliances
  14. Best Home Storage Brand: Lock+Store
  15. Best Real Estate Investment Company: Solomon Alliance Management Pte Ltd


The People’s Choice Awards is an annual awards ceremony honouring companies in the real estate and associated service industries, chosen by consumers. They are the only Awards that give consumers a voice for their preferred properties and home services, giving developers and home service providers insights into consumer preference. The Awards form part of’s offering of up-to-date information on the property market, and its online real estate leadership among consumers and developers.



Best Of The Real Estate Industry Selected By Consumers

Best Of The Real Estate Industry Selected By Consumers
2nd People’s Choice Awards bring consumer insights to real estate industry players

Singapore, 26 November, 2013 – The second annual People’s Choice Awards, Singapore’s first and only property awards selected by consumers, has completed the public voting phase. Members of the public were invited to select their favourites among some 65 nominees, representing property developers, condominiums, home furnishings, and property-related consumer services. The 2013 People’s Choice Awards will name the winners on Thursday, 12th December 2013.

The People’s Choice Awards is the first in Singapore to give consumers a voice on their preferred properties and home services, giving developers and home service providers insights into consumer preferences.

“In a cooling market such as we are now seeing, buyers may become more cautious, and other elements will come into focus such as location, amenities and design. These awards are a measure of the hard work and focus that developers have maintained in creating strong buyer engagement in a more complex market,” said Sean Tan, General Manager of Singapore.

This year, based on feedback from 2012, additional categories have been added to provide a more holistic homeownership view for consumers. New categories include storage providers, since housing space has become less generous that in the past. The complete categories are:

  1. Object of Desire Award – The condominium with the best architecture
  2. City Slickers Award – The sleekest condominium within the CBD area and Orchard Road
  3. Supersize Me Award – A property for multi-generation living that is well-equipped with amenities for the young and old.
  4. Life’s a Beach Award – A condominium with the best resort ambience
  5. Most Popular Property Award (Malaysia, Australia, Singapore, Indonesia, Philippines) – Properties with awe-inspiring architecture, exquisite craftsmanship, immaculate and sleek interior design, unique amenities, and in a prime location
  6. Best Home Mortgage Loan Provider – Banks with comprehensive home loan plans
  7. Best Home Insurance Provider – Insurance service providers with the most dependable home insurance plan
  8. Best Home Furnishing Store – Most trusted brand for decking out a new home
  9. Best Home Storage Brand – Best storage service to store and lock your stuff away securely
  10. Best Home Electronics Brand – Most reliable home electronics brand
  11. Best Real Estate Investment Company – Real Estate Investment Company you trust with your money

Nominees were shortlisted based on the reputation of developers and service providers as well as popularity among consumers. With the recent spotlight on the property industry, Singapore looks forward to the awards helping consumers with their property choices and providing industry players with better insights into what consumers want.

“We are honoured to be selected for the People’s Choice Awards once again. Winning the 2012 “Staycation” award was an endorsement and confirmation of buyer’s trust of Qingjian’s product ,” said Donald Ng, Senior Marketing Manager of Qingjian Realty (South Pacific) Group Pte Ltd, “As the market matures in Singapore, the overall theme and details of each development would be important to meet the needs and demand of customers here.”

“The People’s Choice Awards is beneficial to developers a better idea of what property buyers look for,” said Mr Getty Goh, Director at real estate research and investment firm Ascendant Assets, “It will be interesting to see what consumers focus on most, since price may slowly become less of a hurdle as the market cools down.”

Previous winners included Gaia by Amerald Land Pte Ltd, H20 Residences and The Palette by City Developments Limited, Altez, eCO, Euhabitat, Seastrand and Skyline @ Orchard Boulevard by Far East Organization, and Riversound Residence by Qing Jian Realty Pte Ltd.

About Singapore ( Singapore is Singapore’s leading real estate website. Each and every month, we help tens of thousands of Singaporeans, expatriates and foreigners find their dream homes, or investment properties. We provide the largest database of the most up-to-date listings to help you make informed decisions. We are also the official partner of the Singapore Institute of Estate agents (IEA), and MSN’s exclusive property partner, powering their real estate channel. Using our site, you can rent or buy apartments, condominiums, landed properties, commercial property, HDB flats, and new condominium projects. You can also search for specialist agents using our Agent Directory or developers using our Developer.

iProperty Survey Shows Buyers Cautious, Owners Confident has launched the Asia’s Biggest Property Sentiment Survey Report and received overwhelming response from consumers and members of the media. The one-of-a-kind survey enables interested parties to gain better perspectives of the property market, current consumer sentiments and how it will affect future property decisions. The findings of the report is featured on media such as Channel NewsAsia, TODAY Newspaper, Yahoo Finance! and many others. Feel free to click on respective media logo below to view their special reports on the Asia Property Market Sentiments Report.

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Download your own copy of the Asia Sentiment Consumer Survey Report. To better understand how the Singapore property market has evolved over the past few years, we have collaborated with Ascendant Assets Pte Ltd to analyse the 2013 H1 survey results.

View the special follow-up report by Ascendant Assets to shed light on the implications of the survey results. We hope the Asia Property Market Sentiments Report 2013 is a valuable source of information for you to understand the real estate market. Thank you for supporting us and making this possible.

It’s Not All About The Price: More Singaporeans Choose Outside Central Region Condos for “Suburban Appeal”


Suburban condos dominate’s inaugural People’s Choice Awards. 

It used to be the case that Singaporeans purchased suburban condominiums because they could not afford properties in District 9, 10 and 11, but the winners of iProperty’s inaugural People’s Choice Awards are proving that it is no longer all about the price.  Suburban condominiums Outside the Central Region (OCR) bagged the most awards (eight awards), followed by condominiums in the Core Central Region (two awards).  The OCR covers suburbs such as Punggol, Woodlands and Jurong, where mass-market condominiums are located.

Mr Sean Tan, General Manager of said, “We organised the People’s Choice Awards to gain more insight into condominium buyers’ preferences.  From our recent Consumer Sentiments Survey, we learnt that location, price and security are the fundamentals of property selection in Singapore.  However, we wanted to probe further, and find out if there are other underlying pull factors independent of these conventional categories.  Voters could vote for whichever properties they felt were most deserving of the awards.  Unlike real-life buyers, they were not constrained by price, so it is quite insightful to find suburban condominiums holding their own in the popularity stakes.”

The Palette, located within walking distance of Pasir Ris MRT Station, came up tops for being an “Object of Desire”, that is, the condominium with the best architecture.

Mr Chia Ngiang Hong, Group General Manager, City Developments Limited (CDL) said, “The Palette is unique for its impressive façade that melds modern and clean lines with an elegant, wave formation that cleverly serves its practical purpose of offering enchanting views for every resident. Its generously appointed ground provides for a lush and beautifully sculptured terrain replete with palm trees and soothing waterscapes, yet filled with an array of amenities.  We owe the award largely to the unique design concept of a suburban idyll.”

Voting for the People’s Choice Awards took place from 1 December 2012 to 6 January 2013.  Over 600 voters participated in the process.  The complete winners list can be found in Appendix.

Scenic river/seafront views trump city skyline for jaded cosmopolitans

Singapore may be famed for its gorgeous skyline but its residents prefer to retire to the suburban idyll of a condominium with scenic river/seafront views.  H2O Residences by CDL won the “Take My Breath Away” award for the condominium with the best view.

Mr Chia said, “Nestled in the heart of Sengkang New Town, “H2O Residences offers breathtaking, unobstructed views of lush surroundings and charming waterways. It is designed to blend seamlessly with the surrounding water bodies and park –  the first-of-its-kind development in Singapore that connects residents to an active, riverfront lifestyle.  The award reflects condominium buyers’ appreciation for a greener and more vibrant riverfront living.”

According to Mr Getty Goh, Director of real estate research company Ascendant Assets, Singaporeans are becoming more “discerning about their condominium choices, beyond the standard criteria of location and price.”  He said, “With 13,308 new private condominium units rolled out in 2012, and about 16,439 more in 2013, buyers are spoilt for choice.  They are no longer interested in garden variety condominiums offering a tennis court and swimming pool.  Increasingly, they are looking at unique identifying features such as the architecture or developments that best embody their values, such as environmental consciousness and lifestyle habits.  For example, some condominiums now feature rock-climbing walls and golf simulators to cater to sports enthusiasts.

“Price, location and size are no doubt still the top draws for condominium buyers, however, since 2011Q2, we have observed a higher proportion (up to 70% in 2012Q1) of consumers gravitating towards the Outside Central Region for the “suburban appeal,” said Mr Goh.

For today’s contemporary urban dwellers, however, condominiums in the Core Central Region are still the top draws. Altez, located within the CBD and developed by Far East Organization, bagged the award for “Condo which is best for singles”.

Ms Shaw Lay See, Director for Property Sales, Far East Organization said, “Buyers are interested in well-conceived products of value in an excellent location. With Altez apartments sized and designed in line with compact downtown living in major cosmopolitan cities such as London, Manhattan, Paris, Tokyo and Hong Kong, it has all the makings of a well-conceived urban product created to offer sophisticated, comfortable and exclusive city centre living. Aside from its distinctive facilities and panoramic views at 62-storeys high, Altez is attractive to time-starved cosmopolitan city dwellers and homeowners who enjoy the excitement of living in the city.”

Altez is next to Tanjong Pagar MRT station and is a short walk to the new downtown at Marina Bay. Located in the heart of Singapore means it takes no time at all to travel anywhere, be it to the newest gourmet restaurant in town, the trendiest shopping destination or the hottest nightspots.

Mr Tan summed it up, “Judging from the winners list, we have a clear trend of families as well as an increasing number of cosmopolitans voting for the rusticity of suburban condominiums, while those attracted to the pulsating energy of Singapore’s city life are drawn to developments in the Core Central Region.

Our 10 award categories may be quirky and playful, but they are relevant and have confirmed the increasing sophistication of property market participants.  This bodes well for the property development scene, and will provide the inspiration for it to stay vibrant and relevant.”

Click here for a full detailed list of award winners!