Home buyers in Singapore positive about prices of public housing

Survey results by iProperty.com.sg signal increased confidence in market stability

Recent government measures taken to address concerns surrounding the public housing market appear to have brought about some positive sentiments among home buyers, as demonstrated by a recent Poll conducted by iProperty.com.sg, Singapore’s number one property website.

The poll, conducted from August to November this year, asked respondents for their opinions on whether public housing prices will stabilise within the next three to five years – as mentioned by Minister for National Development Khaw Boon Wan earlier this year. 1,033 participants responded to the poll.

Key findings as follows:

1.   More than a third of respondents (36.9%) believe that three to five years is a fair assessment for public housing prices to stabilise.

2.   Trailing slightly behind are 31.9% of respondents who, on the other hand, think that prices will never stabilise and more radical measures need to be taken.

3.   19.9% of respondents think that the government is doing a stellar job and prices will stabilise over the next 1 to 2 years.

4.   11.3% thinks approximately 5 to 7 years is needed for prices to stabilise.

From the findings, it can be seen that a clear majority – 56.8% – are of the opinion that the government is either on track or will likely exceed expectations on their three-to-five year projection to cool the public housing market.

However, a significant minority – 43.2% – remain skeptical that public housing prices will stabilise in the timeframe put forward. Further to this, a large portion of this group – 31.9% of respondents – appear unconvinced of the current measures adopted by the government and feel further action needs to be taken.

Much of the positive sentiment can be attributed to the range of measures and plans the government had rolled out in the second half of the year. These measures include a series of new Built-to-Order (BTO) launches in July, September and November, injecting several thousand new units into the market. These include developments in highly-coveted mature estates such as Bedok, Yishun and Hougang. Complementing this were recent announcements made to enhance chances for repeat applicants bidding for new units, lifting of the income ceiling for Executive Condominiums, and for Barrier-Free Accessibility (BFA) features to be made available across all HDB estates by the end of December 2011.

“The findings of our Poll paint an encouraging picture, showing that measures taken by the government have borne some fruit,” said Shaun Di Gregorio, Chief Executive Officer of iProperty Group Limited. “However, as encouraging as these numbers are, we should also not forget that there is still a significant level of dissatisfaction still pervading the market.”

Referring in particular to the 31.9% of respondents who said that prices will never stabilise, Shaun Di Gregorio said that what the government does in the next six to 12 months will be crucial in winning over this group of skeptics. Key issues that may have contributed to this outlook include the pricing of units under the Design, Build and Sell Scheme (DBSS) and exceptionally high cash-over-valuation figures for some highly sought-after resale units.

“Affordability and lack of suitable options will continue to be the two most important factors for home buyers. While we are seeing a gradually-increasing level of positivity in the market, other concerns, such as the still-increasing price of property and fears of a potential economic downturn in 2012, will be key considerations that may mean the difference between a positive and less-than-positive 2012 for potential home buyers,” he added.

Record-breaking S$60 million in sales registered at iProperty.com EXPO

Expo drew overwhelming response with over 12,000 attendees and sell-out seminars

iProperty.com Singapore has once again reinforced its position as the country’s No. 1 property website, attracting a record of 12,000 attendees and registering over S$60 million in sales for the 3rd signature iProperty.com EXPO International Collection held over the weekend on 29 and 30 October 2011.

iProperty.com EXPO International Collection featured prominent international properties, the most prestigious property brands, real estate experts and property buyers in Singapore under one roof at the Sands Expo & Convention Centre at Marina Bay Sands. The two-day programme saw impressive exhibits from 56 participating companies, showcasing the most exciting developments in established as well as up-and-coming territories in Singapore, Malaysia, Australia, New Zealand, the United Kingdom, the USA, Thailand, the Philippines, India and Japan. Investors were also treated to a comprehensive series of insightful seminars where industry experts shared tips and tricks on property investing.

The Expo received overwhelming response from the investing community, as evidenced by the more than 20% increase in visitorship, and almost double the sales volume as compared to the Expo’s previous edition in March this year.

Active discussions and exchange of ideas also took place during the seminars, which saw a robust turn out with some sessions generously over-subscribed. Topics presented touched on issues surrounding maximising rental yield, spotting prime property below market value, need-to-know tips for foreign markets and the power of leverage – presented by experts such as Alfred Chia, Chief Executive Officer of SingCapital, Clara Tan, Managing Director of CTL Group and Kelvin Fong, Chief Executive Officer & Chief Trainer of Zest Academy Group.

“The Expo has once again reinforced its position as the leading property exhibition with more than S$80 million worth of potential sales discussed. We are confident that the Expo will continue to grow in tandem with the developments in the real estate industry, both locally and internationally. Investors are becoming more astute in making sound decisions when it comes to investing in local and overseas properties, especially with the state of the economy and stock markets worldwide. iProperty.com is proud to leverage on our network of partners in the region, to drive greater awareness and understanding of key property markets through this Expo – which I believe has a very receptive audience among Singaporeans,” says Shaun Di Gregorio, iProperty Group CEO.

Several exhibitors and industry leaders expressed satisfaction with the outcome of their participation in the event, with many citing the right target group of attendees and the relevant networking opportunities as the event’s key selling points.

“We have been participating in this Expo since its 2010 edition, and we are impressed with the ever-increasing amount of sales that we clinched at each subsequent event. This time, we saw how popular our projects are with investors, having sold 13 units worth 13 million in total. The iProperty.com Expo has proven to be a worthwhile platform for us to showcase our exciting offerings to investors in Singapore, and we look forward to another successful event,” said Patrick Choi, Deputy Senior Manager, UEM Land Holdings Bhd, developer for various projects including the highly anticipated Puteri Harbour and Kota Iskandar in Putrajaya.

Said Mohammed Ismail Gafoor, PropNex Realty, “As a leading real estate company with footprints in Singapore and the region, we are very pleased with the level of interest shown by visitors at the event. It is heartening to know that while investors in Singapore are getting more financially savvy and knowledgeable, they are nonetheless also cautious and careful about property investments – especially with regards to overseas projects. We are pleased to share our expertise with them through this platform, and look forward to seeing them at the next edition.”

iProperty.com Expo visitors were also impressed with the diverse range of property investment options on showcase, well-presented through sophisticated, intricately-designed scale models, with experts on hand to dish out valuable tips and advice.

“The Expo is definitely a high-calibre event, featuring leading international property brands and industry leaders – all with a wealth of expertise to share with visitors like me. The seminars were very enriching and speakers were able to address all the concerns and queries that I had,” said Ms Josephine Chew, who attended seminar sessions on both days of the Expo.

“There was a host of attractive investment options presented at the iProperty.com Expo, in exciting places like Australia. I look forward to seeing more of such options in the next event,” said Ms Wong, a property investor who visited the Expo on 29 October.

The iProperty.com EXPO International Collection will return for its 4th edition in 2012. For more information on the next edition of the iProperty.com EXPO International Collection, please visit http://www.iproperty.com/expo.

iProperty.com Singapore Maintains Lead in Singapore

The No. 1 network of property portals in Singapore, Malaysia, Indonesia and Hong Kong, the iProperty Group, announced the group’s persistent success in Singapore as the leading property portal, trusted over their nearest competitor by real estate agents in the region.

The group announced in June of this year, that they had attained the number one position in Singapore after a hard-fought battle in a highly contested market. But this is not a self initiated promotion by iProperty Group, it was also supported by independent measurement firms including Google, AdPlanner, Alexa and ComScore.

ComScore further validated iProperty Group’s claims, reinforcing the global leader in measuring the digital world and the preferred source of online marketing intelligence.

iProperty Group Chief Executive Officer Shaun Di Gregorio, elaborated on the company’s success, stating that iProperty.com.sg also established a new partnership with one of Singapore’s leading property agencies, OrangeTee. In this affiliation iProperty.com.sg is to power OrangeTee’s property website, including listing processes for property agents and property search for consumers.

The group also recently launched the region’s largest commercial property portal www.commercialasia.com, the largest database of commercial and industrial property listings in the region.

In June this year, iProperty announced they had attained the number one position in Singapore after a hard-fought battle in a hotly contested market. This was supported by independent measurement firms including Google, ComScore, Alexa and AdPlanner.

The iProperty Group Clinches Fourth Place in BRW Fastest 100 Growing Australian Companies

The crème de la crème of the business world waited with bated breath to review who had successfully made it to the Top 100 Fastest Growing Business by Business Review Weekly (BRW), Australia’s leading business magazine, and RMIT University’s School of Management.

The results, which were announced in this month’s issue of the BRW magazine, Australia’s leading business magazine, saw the iProperty Group, Asia’s No.1 Online Property Group, clinching the fourth place, ahead of other companies from various industries.

Generating over 3,500,000 unique visitors and over 45,000,000 pageviews across the iProperty Group of leading property portals in Indonesia, Hong Kong, Malaysia and Singapore, the company generated over AUD$7.3 million in the 2010 calendar year and clocked an average growth of 223 per cent over the previous three years, making it the only ASX listed company in the top four.

According to iProperty Group’s Chief Executive Officer, Shaun Di Gregorio, the recognition of being in the top four was a tremendous accomplishment for the Group, who had also recently won two website awards in Malaysia and Hong Kong as Digital Media Company of the Year and Property Portal of the Year 2011 respectively.

Accrediting this success to the team, Di Gregorio said, “This tremendous feat could not have been accomplished without the dedication, passion, commitment to excellence and relentless pursuit by the team to further validate the iProperty Group as the No.1 property portal in all the countries we operate in.”

“Being part of this prestigious list is a testament to our hard work and dedication. This continued success is a reflection to our commitment to providing highly innovative products to our customers and a platform for consumers to search for their dream home without any hassle while providing them with all the relevant information to help them make an informed decision,” concluded Di Gregorio.

Now in its 22nd year, the Fast 100 is a joint project of BRW and RMIT University’s School of Management. The BRW Fast 100 companies were ranked according to their average annual revenue growth in the three years to June 30, 2011.

iProperty Group launches CommercialAsia.com

Spearheaded by the iProperty Group, CommercialAsia.com will have over 150,000 listings and value-added services, including researches, reports and access to property experts

Shaun Di Gregorio at launch of CommercialAsia.com

Region-wide cooling measures by the government on the residential property sector and the rising yield in the commercial sector has prompted the launch of CommercialAsia.com, the region’s first comprehensive website dedicated to commercial and industrial properties across Asia-Pacific. The new website has the largest database of commercial and industrial property listings in the region with over 150,000 current listings, a figure expected to grow to over 500,000 by the end of 2012.

The growth potential of the commercial and industrial sector is expected to be in the range of 5% to 10% for 2012. More investors are looking into commercial and industrial property due to the lower cost and the higher return on investment and they may make 4% to 8% yields renting their premises.  If an investor were to have invested in one light industrial cum office building 4 to 5 years ago, the investor will see a yield of 18% to 23% return.[i]

Spearheaded by The iProperty group, currently Asia’s leading online property portal, which reaches out to 3.5million unique visitors and 25,000 real estate agents per month, the launch of CommerialAsia.com is timed in anticipation of the market trend. The Group, famed for its innovation, has also achieved number one status in Malaysia, Singapore, Hong Kong and Indonesia. The company analysed property searches and data from Singapore, Hong Kong, Malaysia and Indonesia over the last year to ascertain the level of interest in the commercial and industrial property industry.

Shaun Di Gregorio, CEO of The iProperty Group, said: “The iProperty Group’s data across Malaysia, Singapore, Hong Kong and Indonesia between 2010 and 2011 shows an upward trend in searches for commercial property. With the government introducing cooling measures across Asia-Pacific and the fear of possible recession in USA and Europe and assumption of that impacting Asia-Pacific, the residential sector is softening as investors adopt a ‘wait-and-see approach’. On the other hand, in the commercial and industrial sector, which is rarely governed by restrictive policies and has seen high yields maintained, there has been a steady gain in interest. The office sector is hot. There is shift in individual investors from residential to commercial and this number will increase. In India for example, the office yields are at 11% and the retail yields are at 13%. It makes the commercial and industrial sector especially exciting right now!”

CommercialAsia.com will help business owners and business managers make informed decisions more efficiently by providing them with an easy and convenient platform to locate business spaces across Asia-Pacific and by providing vital research and reports. It is the only website that provides a comprehensive list of office, industrial and retail properties across multiple sub-categories and countries. It also features special functions such as a currency converter and a robust search engine.

Following the launch of CommerialAsia.com, customers can continue to look forward to innovations and developments including translation services, a wealth of information on current trends and research, a directory of property agents and owners, pricing trends as well as a dedicated trade forum to reach out to property experts. A series of upcoming advancements in the portal will provide the commercial and industrial industry with the best tool to promote their properties across Asia-Pacific and will ensure that consumers benefit from the best search experience.

These enhanced services will be made possible by strategic partnerships with leading names in the sector, including LJ Hooker, Ray International Real Estate Group, Centaline Commercial, PropNex, Orange Tee, PropertyBank.

Mr Raymond Chow, CEO of Ray International Real Estate Group, said, “When arranging a partnership it is important to share a vision. The iProperty Group is not just in Singapore, it is global and as we all know, the commercial segment is in every country and is needed by everyone to run their business. To have a platform called ‘CommercialAsia’ shows that it is not just for Singapore but for Asia!”

Mr Di Gregorio said, “Given the growth in the industry, there is really a need for a single platform for the commercial and industrial property sector where potential investors can search for property, but also be able to make sense of trends and property news across Asia-Pacific. Being able to find everything they need in one place will certainly help them make more informed decisions.”

CommercialAsia.com is run by the The iProperty Group, Asia’s No.1 property group. For more information, visit www.commercialasia.com.


[i] Source: Ray International

iProperty Group reports continued strong growth in Q3 of CY2011 and extends leadership in core markets

iProperty Group Ltd formerly known as IPGA Limited (ASX: IPP), the owner of Asia’s No. 1 network of property portal sites under the iProperty brand (www.iproperty.com), today released its 4C statement demonstrating the continued strong financial growth of the business. In September of 2011, the Group hit a new record number of consumers viewing its websites and now has almost 17,000 real estate agents advertising across its network.

“2011 has continued to be a great year for the Group. Our cash receipts have continued their growth and this places the business in a strong position as we look to 2012. Our engagement with agents and increasingly property developers has driven the great result in our core markets of Malaysia, Indonesia, Hong Kong and Singapore” said iProperty Group CEO, Shaun Di Gregorio.

“In Malaysia we’ve extended our leadership position with more agents, property developers and property listings driving a huge growth in consumer traffic. In Indonesia we’ve made terrific progress following the acquisitions of the #1 portal rumah123 and #3 portal rumahdanproperti. We’ve doubled the number of paying agent advertisers in the last three months having signed partnership deals with the three largest franchise groups ERA, Ray White and LJ Hooker. At the same time we’ve significantly increased consumer traffic to the #1 portal rumah123. This has consolidated and extended our leadership position in Indonesia” said Di Gregorio

“In Hong Kong we’ve made significant improvements to the consumer experience and this was recognized with being awarded ‘Property portal of the Year 2011’ by leading industry experts. Our leadership position has continued to grow with more agents, property developers, property listings and consumer traffic than any other property portal in Hong Kong. And in Singapore our approach to innovation continues to drive the growth of the business with several new initiatives recently launched. We are focused on a quality experience for consumers as iProperty.com.sg continues to be the preferred property portal in Singapore, reinforced by independent website measurement firms”.

“As we look toward 2012 we continue to focus on providing our customers with more exposure and more leads and ensuring our consumers get the best possible experience when searching for property on one of our market leading websites” added Di Gregorio

Cash Receipts AUD 2009 – 2011


About iProperty Group Limited (www.iproperty-group.com)

Listed on the Australian Securities Exchange, iProperty Group formerly known as IPGA Limited (ASX: IPP) owns Asia’s leading network of property websites under the iProperty.com umbrella brand. The Company is focused on developing and operating Internet-based real estate portals with other complementary offerings in Asian markets. It currently operates consumer and business online property portals in the markets of Singapore, Malaysia, Hong Kong, and Indonesia with investments in India and the Philippines. With further expansion planned, the iProperty Group is continuously working to capitalise on its market-leading positions and the rapidly growing online property advertising market throughout the region.

iProperty.com EXPO returns with exciting property investment opportunities in Singapore & abroad

Free events for investors and agents to share tips and knowledge

iProperty.com Singapore, the country’s No.1 property website, and part of the iProperty Group, the No.1 online property network across Asia, proudly presents its 3rd signature iProperty.com EXPO International Collection. Held from 29 and 30 October 2011 at the Sands Expo & Convention Centre in Marina Bay Sands, the iProperty.com EXPO International Collection will be featuring prominent international properties, the most prestigious property brands, real estate experts and property buyers in Singapore under one roof.

Come October, property investors and agents from around the region and beyond will stand to benefit from a host of insightful seminars featuring renown international property leaders who will share valuable tips in investing wisely, advice on buying overseas property and more. There are also exciting booths showcasing the latest property developments in Singapore, Malaysia, Australia, New Zealand, United Kingdom, USA, Thailand, Philippines, India and Japan.

iProperty.com has always stayed on the pulse of economic and market developments that shape and impact the real estate industry. Globally, financial risks and economic uncertainties loom over the fate of the investing public, and this includes property buyers and agents in the region. With this edition of the iProperty.com EXPO, we aim to help the property investing community identify unique risks and opportunities, and share various skills that will be advantageous in making the most of these tumultuous times,” says Shaun Di Gregorio, iProperty Group CEO.

The iProperty.com EXPO International Collection will showcase attractive offerings for all with a keen interest in the latest developments in property investment:

Gathering of renowned industry leaders such as Mohammed Ismail Gafoor (PropNex Realty), Eric Cheng (ECG Group of Companies), Patrick Liew (HSR Global Ltd) and Danny Goh (MCT Group of Companies).

Agent Seminar at iProperty.com EXPO - Book Your Seats Now

• Leading international brands will also be present at the expo, such as

- A Nexus Global, DWG and ECG Holdings from Singapore. A Nexus Global will be showcasing a host of properties in Australia that are expected to give a net rental yield 15% to 25% per annum.

- IOI Properties, Horizon Hills and Sunway City from Malaysia. Winner of the coveted BCI Asia Top 10 Developers Award 2011, IOI Properties will be giving visitors a sneak peek of their upcoming Bandar Putera project.

- Apollo Asset and Matrix Iguana from Thailand. Visitors should not miss Matrix Iguana’s Vision Pattaya project, which promises guaranteed rental return of 8% for 2 years.

- Central Equity & SMATS from Australia. Get a leg into the Australian property market – Central Equity shows how to save up to A$47,000 in stamp duty on various Australian properties.

- OZ Property from United Kingdom. Investors will get a sneak peek at a wide range of affordable investment options in the UK starting at £3,750, with guaranteed rental yields and exit strategy.

Free Property Investment Seminars on Oct 29, Saturday

In addition, investors can look forward to free seminars, talks and forums featuring property experts who will share insights on property investments, and provide an in-depth analysis of the property market outlook both in and outside of Singapore.

With the depth and breadth of the US and Euro crises, there is widespread panic among property investors on their impact on the property market. Kelvin Fong, CEO and Chief Trainer of Zest Academy Group, will draw on his previous successes during the worldwide recession in 2008 and impart strategies in spotting prime property below market value as a way to maximise rental yield. Through this seminar, investors will learn how to multiply profits even during the bleakest of times.

Free Property Investment Seminars on Oct 30 Sunday

Understanding and making full use of the power of leverage is an essential skill that both property investors and agents should possess. Alfred Chia, CEO of SingCapital, will share various property financing strategies to help property investors maximise their portfolios.

Learn a trick or two on how to source and maintain the perfect property, using Feng Shui applications from Joey Yap, founder of Joey Yap Consulting Group. Joey will share Feng Shui trade secrets to improve property sales, as well as tips on identifying internal positive and negative forms that can impact the living conditions and investment value of the property.

Closer to home, Malaysian properties have always been a popular model for Singapore investors to grow their portfolio, owing to surge of real estate developments in the country. Property investors and agents can learn from Danny Goh, Executive Director of MCT Group of Companies, on the ins and outs of buying Malaysian properties.

The iProperty.com EXPO International Collection will take place over the weekend on 29 and 30 October 2011 at Hall A, of the Sands Expo & Convention Centre in Marina Bay Sands, from 11am to 7pm. For more information and to register for the iProperty.com EXPO International Collection, please visit http://www.iProperty.com/EXPO.

Shoebox units: Dud or stud?

Are shoebox units worthy investment products for those speculating in the property market?

iProperty.com.sg, Singapore’s number one property website, today revealed staggering figures reaffirming the popularity of shoebox units among local property buyers. Shoebox units are generally defined as private apartments measuring less than 500 sq ft.

During the period of August 2010 to August 2011, transaction volume of shoebox units accounted for 7% of the total transaction volume for condominiums. On average, 197 transactions of such units were completed per month during the same period. Taking only a relatively small slice of the condominium pie, the appeal of such units remains strong even as average prices continue to climb.

 Cost versus value: Are shoebox units worthy investments?

From August 2010 to August 2011, the average price per square foot (PSF) for shoebox units stands at $1,546; 42% more than $1,090 for condominium apartments measuring between 501 to 1,500 sq ft; and 25% more than $1,232 for condominium apartments measuring more than 1,500 sq ft.

Average PSF price for shoebox units in August 2011 was $1,549, which is 14% more than it was in August 2010. Across the board, PSF prices increased from August 2010 and August 2011 – up 4.9% for condominium apartments measuring between 501 to 1,500 sq ft; and up 9.9% for condominium apartments measuring more than 1,500 sq ft. The biggest increase in PSF prices came from shoebox units and seemed to signify consumer confidence in this property category.

East Coast District: The lure for shoebox units peaks

Investors of shoebox units go for District 15 as their area of choice, with 513 units transacted from August 2010 to August 2011. This means an average of 39 shoebox units were transacted per month. District 15 covers mostly private residential developments in Katong, Marine Parade, Siglap and Tanjong Rhu. The average PSF price within this period stood at $1,390.

The appeal of shoebox units in this district can be attributed to the strong lifestyle offerings in this area, such as accessibility to East Coast Park and Changi Airport, favourite F&B haunts, and retail experiences.

On the other end of the spectrum, only 11 shoebox units were transacted in District 21, the lowest figure between August 2010 to August 2011 – average of only one shoebox unit transacted per month. District 21 covers the Clementi, Upper Bukit Timah and Hume Avenue area which comprises mostly private landed properties as well as HDB apartments. The average PSF price within this period stood at $1,598.

The case for small apartments – shoebox units and 3-room flats

Prices of a 3-room HDB flat remained steady at between $400 to $500 PSF, whereas prices of shoebox apartments seemed to loom above $1,000 psf – sometimes reaching close to $2,000 psf, and beyond.

“With the rising affluence of Singaporeans and new migrants, together with the increasing price of private properties, shoebox units present attractive investment opportunities for the local property investor – regardless of market uncertainties as a result of the European and US debt crises,” says Shaun Di Gregorio, iProperty Group CEO.

With new shoebox units to be released in the near future, property buyers with a penchant for the rudimentary nature of such units will see an extended selection of housing options that caters to their basic needs – accompanied with a host of amenities and proximity to lifestyle options that condominiums are offering.